Combat Grey Market Sales With The Right Solutions

Gray market products can be as damaging and costly as counterfeits to a manufacturer

. Gray market goods pose challenges for companies, even though they are companys authentic products, they can still cause the company and its brand to lose goodwill when products developed for international markets enter the domestic market under the companys authentic brand. Gray market practices disrupt the invisible competition by attracting the consumers away from the desired channels.

Setting up a false but increased demand for products that are imported by illegal channels and sold at discounted prices, these gray market products and counterfeits can be damaging to a manufacturer and have an effect on distributor loyalty. As a result companies lose significant market share because they are unable to find a solution that can protect their brand reputation effectively.

Gray marketers capitalize on lowering surplus inventory, economic conditions, fluctuating distribution expenses and currency exchange rates by exporting products without the approval of the original brand owners. With authorized partners losing revenue to heavy gray market sales, manufacturers need to look at ways to counter gray market sales channels. Today companies specializing in online brand protection solutions have come up with SaaS based software solutions that help you combat gray market sales.

To counter attack the gray market phenomenon that has been eating into the revenue of enterprises, there are several new developments in brand protection solutions, available to the enterprises. With high-end brand protection and anti-counterfeiting solutions, companies can implement enforcement efforts in the apt places and minimize the percentage of counterfeits prevalent in the market. These brand protection solutions can help enterprises tackle gray markets intelligently by first identifying risks, then prioritizing the risks and then actually mapping the effects of the brand abuse of the grain products.

With the right solution you can proactively recapture lost revenues, market share, and brand reputation through tightening your consumer channels. Track the distributors who are responsible for unloading these products on the gray market, and take necessary action against them. These solutions can help identify and track the actual source of the seller and can even offer visibility into the listings on the sites that are conducting this unlawful activity.

Opting for an effective brand protection solution is one way for enterprises to ensure security against such a gray market activity. Optimized brand protection solutions can safeguard enterprises, and protect product distribution models and company revenue. To help companies in a wide variety of industries protect their customers from counterfeits, invest in a solution that offers an excellent online brand reputation management, and helps reduce the impact of gray market and product counterfeiting for your company.

by: Gladeyas

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