Combat The Dangers Of Gray Market Sales

With the costs of goods rising, every consumer looks for discounts and bargains

. Discounted products in terms of cosmetics, electrical products, fragrances, and other lifestyle goods at times appear like a great deal when they come at a discounted price. However, the question is how well do we know about them? We need to enquire about the source from where they are sourced and the reason for them to be so cheap. Generally known brands are high priced, but when they are available at a much discounted price they often comes from a gray market source. These grey markets deal in duplicate and counterfeit goods, imitating logos and trademark of original brands. They make money by selling these duplicate products and by playing on consumer ignorance and sentiment.

Owing to the very nature of gray market it becomes difficult to track the number of products that are sold through such distribution channels monthly or annually. These products have a damaging effect on the credibility and bottom-line of brands and companies. Most consumers tend to blame the brand than conducting a thorough research. Hence, leading companies suffer loss of revenues, consumer goodwill as well as their brand reputation.

Today ecommerce is a flourishing industry and is expanding by the day. Whilst most websites follow legal and ethical practices, there are few that sell via an illegal channel. As a result, most enterprises have realized that internet in a way has facilitated the growth of gray market sales. For instance, in the high tech industry, remarking is a common process for selling faulty goods. However, today with advanced solutions it is possible to prevent all these internet frauds. Anti-counterfeiting solutions from top service providers help you to curb gray market activities with features such as:-

* Improved SaaS-based anti-counterfeiting software solution

* High-End search capabilities which monitors the Internet daily.

* Application of human intelligence to further assure data integrity

* Prioritization for suspects based on client criteria

The new age SaaS based anti-counterfeiting software has a unique search capacity that enables you to spot at what price and where your products are sold globally. You can take immediate action against violators by tracking the distributors or channels responsible for supplying the faulty goods to the gray market sources.

by: Gladeyas

POST COMMENT

000-153 System X Sales Specialist V6 Exam For Selling Professionals 000-m248 Ibm Cognos Midmarket Foundational Sales Mastery Test V1 For Certification As A Professional Sales Training Programs For Consistent Results Sales Management Team Building Exercises Sales Strategy For Student Painters Street Sales Strategy For Beginners Strategic Short Sales- A Great Alternative In Real Estate Sales Force Melbourne Using Open Ended Sales Questions To Increase Sales Spur Sales With B2b Appointment Setting Hot Diablo 3 Items & Wow Items Sales During Dragon Boat Festival 2012 Questions We Need To Ask From A Sales Coach Several Sales Tricks For Better Conversions