Combining Multiple Data Sources Via Fusion Tables To Get A Better Understanding

Ensuring that you have "the big picture" is vital for every business owners and managers

. Without a firm grasp of how your products are accepted in the US, how your business is doing or around the world and access to statistics and growth data, it is very difficult to make informed decisions regarding your business. However, Fusion Tables provides the means to access all that information in a single location.

The Traditional Problem with Business Data

There are numerous problems with business data and reporting. Even within a relatively small business, you'll have information coming in from different sources. This means you may have a spreadsheet showing the global distribution of your products around the world, Europe, Asia, several different ones for the United States and more. The sheer volume of information can lead directly to misunderstanding and overload.

You are able to combine that information into different forms to foster better understanding with Fusion Tables. You can make reasoned, informed decisions regarding your business with better understanding of the factors at play, whether you're going to determine where sales of your product are the highest in Europe or how to save money on shipping processes within the United States.

Graphical Representation and Interactivity Boost Understanding

Another problem with business data is the fact that raw data is almost impossible to understand. Even seasoned business owners find staring at spreadsheets draining. When you throw in the fact that there might be dozens of spreadsheets and hundreds of datasets that need to be studied, it's easy to see just how hard it can be to really develop a firm understanding of where your business stands.

You are able to do exactly what the name implies with Fusion Tables. You can "fuse" many different information sources into a single entity. Moreover, you can highlight specific areas as you need to. Let's say you might focus on the section of the table that outlines product shipments in Asia and then highlight the area that reflects sales declines within several US states.

It also gives you access to intensity maps, which offer you with far more information within a single, simple format using Fusion Tables. As an example, you might choose to combine all of your business data regarding sales in Europe and then transform that into an interactive intensity map, highlighting which countries saw growth, which ones saw falling sales and which ones are ripe for expansion.

by: Ko Fai Godfrey Ko

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