Comfortable customers linger longer

When decorating or furnishing a caf, it is easy for owners to get swept up in a whirl of ambition and creativity and lose sight of the basics

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Indeed, with so many ideas bouncing around it can be easy for owners to overlook the more practical side of things, and the elements of fundamental importance to customers.

While it may seem like stating the obvious, choosing the right cafe chairs is crucial. If a customer feels comfortable they are likely to stay longer and spend more time - and money - enjoying your caf's finer points.

Unlike the seating used by many fast food outlets, which are designed to get clients in and out the door as quickly as possible, caf chairs should make the customer feel relaxed and want to visit again.

Clearly, most customers do not go to a caf actively looking to judge the comfort levels of its chairs. However, they will notice if those chairs are uncomfortable and that could influence their decision to return to your caf at a later date.

So, what should you look for in a caf chair? Essentially, a caf chair should be inviting, comfortable yet hard-wearing, easy to clean and blend seamlessly with the rest of the caf's decor. A caf's overall style usually has the greatest bearing on the type of chairs needed. For example, metal stools may be best suited to a modern or futuristic-style caf, while wooden chairs tend to fit more classic or rural establishments.

Comfort is always difficult to define as it varies from person to person. Nonetheless, you should choose chairs carefully and make sure that seats are not too firm, that there is sufficient support for the lower back and that customers are able to reach the floor and table in front of them with ease.

Finding the right chairs for your caf can be a challenge, but it is worth making that extra bit of effort to choose quality seating. Comfortable customers will stay in your caf longer and spend more money, which can only be a positive thing for you and your business.

Comfortable customers linger longer

By: Rosanna Atkinson

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