Commercial Color Printing: How To Produce Effective Brochures

A brochure is one of the most important marketing tools your business will ever produce

. Sure, you have your website, your blog and a range of booklets about your products and services, but a brochure sums up everything that you're about in just one compact page of information. A good, well designed brochure produced with commercial color printing services can lend your business credibility and help you draw in new customers, if they're impressed by what they see. Here are some tips for producing great brochures with color printing services.

1. Text - Your content should be written in plain, easy-to-understand language. Even if your target audience is college graduates, you should be writing for teenagers. After all, who wants to read a rambling, verbose brochure packed with long words that are hardly ever used in every day speech? Also, resist the urge to cram as much text in as possible - a brochure is a mere introduction to your company, so keep it simple.

2. Font size - It's important that your brochure text is of a decent font size. As a general rule, you should go no smaller than 10 point, and you shouldn't use more than two or three font sizes within the brochure. Why? You want to make it easy on the eyes of your readers, and you don't want to exclude readers with vision difficulties. Make sure your commercial color printing service includes plenty of white space in the layout stage - this will also help make your brochure more readable.

3. Photos - As they say, a picture speaks a thousand words. And when a picture is a high quality one and professionally reproduced by your color printing services, it can speak a million words. So, choose your pictures carefully, and go for a nice balance of imagery and text to cater for more visual and literal readers: be careful not to overload your brochure with pictures. Often, just a couple of well-chosen pictures is all you need to convey what your business is all about.

4. Color - As everyone knows, commercial color printing is going to cost you more than black and white printing, but the cost is usually worth it. When using color printing services, always check the colors on your proofs carefully before your brochure goes to print. There's nothing worse than receiving a delivery of 20,000 copies of your new brochure, only to find that your company's corporate colors are a few shades darker than they should be, or the yellow in your logo is more fluorescent than mustard.

5. Paper - Your commercial color printing has laid out your text and pictures, come up with a punchy new design, and you've checked your proofs carefully. You're ready to go to print, but do you know what kind of paper your brochure will be printed on? When sending anything to print, always know what you're getting. If your commercial color printing service recommends 120gsm paper, get a sample, feel it, and make sure you're happy with it - you may want to go thicker or thinner.

by: Mark Etinger

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