As so many industries are struggling and many companies are closing; businesses are looking at way of getting guarentees with their marketing. Marketing is after all a very expensive process, so there needs to be ways to esnure that you can get a ROI.
Many companires have asked regularly about commission only telemarketing who is brave enough to take the step?
Surely if a telemarketing company is confident in their ability to sell; they will offer commission only work?
After all, what happens if you pay out money month after month and then 6 months down the line, nothing has come of it? The telemarketing company is happy as they have your money.
This is an issue that comes up time and time again (and is not just unique to telemarketing, but many forms of marketing) as people want more guarentees. Marketing is expensive and it does seem that the client is the one that takes all the risk without much control over the process.
Startups normally want someone else to help shoulder the risk, to take some/all of the financial burden which is understandable but unreasonable.
During this economic down turn, the pressure is on marketing companies to produce real results that will provide a ROI.
However, if a telemarketing company did take on commission only work; they would get all the dreamers coming with great ideas - take on the projects and not succeed. The dreamers are then set to come up with something else leaving a crippled telemarketing firm.
The role of the telemarketing company is to generate interest/generate meetings/generate enquiries - it is the role of the client to turn the results into money.
There are a few telemarketing companies that offer a pay per appointment service - which is kind of meeting in the middle. However turning the meetings into business rests with the client. The same problem exists though - if the telemarketing company book 10 meetings and charge 250 per meeting - but no business results, that is a lot of money for nothing.
A difficult situation but one that has always been there with regards to sales and marketing - and always will be there.
Of the 600+ telemarketing companies in the UK, none offer commission only telemarketing. There are a few students and freelancers that may be interested however if a job was to present itself then they may go for the job that offers a salary and commission.