Commit To Blogging…Because It Works!
Commit To BloggingBecause It Works!
Commit To BloggingBecause It Works!
Are you maintaining an active blog as part of your website? Yes, we're fully aware that we are well into 2010, and blogs are kind of 2005 technology, but the thing we all need to remember is that blogs still work like crazy when used the right way. And yes, they still work just as well now that social media is all of the buzz lately.
If you're not blogging as part of your website strategy, it's time to commit. And if you've been doing it in the past, but maybe slipped away from the habitnow is the perfect time to sharpen up your plan a bit and re-commit to keeping your site's blog lively, active, and effective.
Why Should You Blog?
Well, of course, the easy answer is because it works! But the more in-depth reasons behind why blogging works are fairly self-explanatory too. For example:
Regular, active blogging on your business or organization's website is a great way to share news and updates with your followers (which can also be very easily integrated with your social media strategy as welljust give us a ring here at WSpider and we'll be happy to share a few ideas on how to make this happen).
Blogging is an ideal way to develop a deep dialogue with your existing and potential customers and stakeholders. Be appropriately conversational with your blog, consistent with updates, and encourage "audience participation." It'll catch on as a perfect way to attract and build trust with your audience.
Blogs count towards solid SEO-friendly content building if you do them right. Yes, you can use Twitter all day long, but in the end, you're giving away free content for them to use on their siteall while not really building up your own site's content. Tweeting is great and worth the while, but developing your blog with plenty of helpful, informative content on an ongoing basis will allow you to build hundreds of search-optimized pages in the search engine catalogs over time.
Each quality page your have out there is just waiting to draw in that next visitor (or hundred visitors for that matter) from the search engines. And it's pretty hard to argue with an ever-growing stream of free search engine traffic, right?
Best Of All, Blogging Is Easy!
Sure, it there might be a bit of a learning curve involved at first, but after a few posts to your website's integrated blog, you'll definitely find your voice and likely even a passion to write new posts and updates on a regular basis. For the effort involved, committing yourself to your website's blog is probably one of the most efficient and effective ways to build traffic and build trust with your visitors.
Why not learn the ropes and give it a try? There's simply nothing to lose and everything to gain.
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