Common Features That Designers Forget To Include In Websites

To establish a web presence, it is essential for enterprises to have a website

. Designing a website that represents your business correctly is a time consuming task as the website should include every small detail about the business. Remembering, collecting and listing all the important details is a Herculean task and most of the times essential points are missed during the process of website designing. To ensure that you dont forget to include key features on your corporate website, here we have given a checklist of features every website must have.

Testimonials If you have made your customers happy in one way or the other, feel free to tell the world about the same. Positive feedback from one client can bring in many more clients for your enterprise. When listing testimonials from previous clients, make sure you use the testimonial as it is without making any modifications. Also, use real names of clients only.

Case Studies The business trends evolve frequently and you need to update your website at the same pace. Lately, case studies have become an important part of business presentations and one can include it in the website for making a positive impression on potential patrons. Define a fixed format of case study you want to follow on the website and then keep updating it on regular basis.

Talk About Your Team You may not wish to reveal the details of masterminds working in your enterprise but doing so may help in increasing your clientele. By posting pictures and little information about employees, customers get to know more about the company and it yields positive results in long run.

Correct Contact Info It is very common but there are sites where wrong contact info is available. Website owners forget to update any changes in address or phone and it affects your business adversely. So, just make it a habit to check and update contact information whenever required.

Privacy Policy Very few people understand the importance of privacy policy and thus do not include it in the website. But, personal policy is an essential component and should be customized according to the norms and regulations of your enterprise. For instance, if you collect any personal data of customers on your website, the privacy policy must state how you are going to use the data provided.

Keep this checklist when appointing designers for developing your website. If you already have a website, browse through it to find out whether it contains the above mentioned components or not. If not, update it according to recent industry trends.

by: Matt Simons

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