Common Mistakes In Seo

Building traffic to your website entails a lot of effort that is why many website

owners apply any kind of SEO technique that could help them achieve higher rankings in search engines like Google or Yahoo. But some owners do not know that the techniques they use are not as effective and legitimate as they think or as they wish to be. Here are some of the most common mistakes website owners usually commit.

The first most common mistake done by search engine optimizers is in relation to the title page. The title page serves as the summary of the whole content of your website. Some people assign titles to their page that are not relevant to the content of their webpage. Do not use poor web titles not only for the users but also for the web crawlers to identify your website. Avoid also titles that are too long since crawlers usually read 60 to 70 characters only.

Another mistake is by putting too many keywords in the content of the website. This is not a good idea because putting too many keywords alters or deteriorates the content and the readability of the content as well. Moreover, avoid inserting too many keywords in the web pages because search engines may consider it keyword-spamming which can lead your website to be banned. Overstuffing of keywords in the "alt" tags is also considered as offence that could also lead to severe punishment

Also a common mistake of search engine optimizers is overlooking the accuracy of the content language. Many people think that search engines do not care about the spelling and grammar of the web page"s content. However, almost all of the search engine companies nowadays are equipped with spelling and grammar checkers in evaluating their ranking algorithms. Bad grammar and spelling also spoils visitors and gives a negative impression about your website.

Putting common but unrelated keywords is also one of the most common mistakes done by most people. Make sure that you do not put popular keywords in your Meta tag that have nothing to do with the content of your website. If you do this, expect that the crawlers will not crawl over your website and eventually your website will become non-existent.

Aspiring for your website"s higher ranking in major search engines is not a dilemma. The troubles lie on the techniques or methods you use to achieve such goals. Just remember to put relevant and concise title in your website, avoid keyword stuffing, check content language accuracy and avoid using unrelated but common keywords.

by: Arthur Markham

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