Common Mistakes In Website Copy Writing

Effective copy writing is the key element for the success of any business website.

Every day, we come across a number of websites that are perfect in every sense but when we read their textual content, we instantly close them. The reason of this

behavior is that the content of the website is poorly written or does not make any sense at all to the user. A perfect and a successfully running website is the one

that has all the basic ingredients of a good website it. Most of the website owners spend heavy amounts of time and money on the design and copywriting of their website.

In order to run a successful website, it is highly recommended that you hire the services of a professional copywriter. However, there are a few very common mistakes that even experienced copy writers make. Let us have a look at them.

1.It is Not About You:

Ultimately, you have designed your website or have made your product for the users or visitors. It is they who are either going to take, or throw it away as trash. If visitors are your ultimate target audience then why are you only talking about yourself? Most copy writers make this mistake. Let the user feel that this website or product is for them. Make the customers the centre of attention by not using words, such as we, us and other such as words. Use words such as you, your", etc.

These are the words that show you are concerned about your visitors.

One good tip to achieve this customer centric approach is studying your audience before talking to them.

1.Grammatical mistakes:

Most copywriters turn their websites into no-go areas by using wrong grammar, punctuation and spellings. Visitors are mostly very attentive when it comes to pointing out grammar, spelling or punctuation mistakes. To overcome this mistake simply proofread your copy before and after putting it on the website. You can also ask for someone to proof read it for you. This saves you from embarrassment and gives an impression to the visitors that they are dealing with professionals.

2.No jargons:

Do not use technical jargons that only specialist of your field can understand. Jargons give a website a hard-to-digest look. This way, you scare your ultimate

consumers away as they will not understand half of the terms you have used.

3.Strong headlines:

Headlines and images are an instant formula to grab the attention of your visitors. Most of the visitors do not even go through your complete website but they sure will read the headline. Make sure your headlines are such that hooks your readers to stay and purchase.

4.Optimise it all up:

The most important thing for copywriters to remember is the use of keywords and tactic that optimise your text for the search engines.

Those were a few common mistakes copy writers make, but if they consider these minor details and remember them, they will write the best copy for their website.

by: M Fuller

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