Common SEO Terms And Definitions
Common SEO Terms And Definitions
Common SEO Terms And Definitions
SEO
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Regrettably, for most business owners and promotion managers (and even plenty of site owners), it is also of an enigma. This is partly due to the fact that it is such a brand spanking new and quickly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to treatment that situation, explaining specialist SEO terms in plain English...
algorithms
A complex mathematical formula used by search engines to evaluate the relevance and importance of web-sites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more promotion revenue).
editorial distribution lists
The submitting of free reprint articles to plenty of editorial submission sites and editorial distribution lists in order to increase your website's search engine rating and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, editorial PR also conveys a sense of authority because your articles are widely published. And because you are proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to stay loyal to you. (In this sense, the "PR" stands for Public Relations.)
Editorial submission sites
Sites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free, and site owners visit to find articles to make use of on their sites free. Editorial submission sites generate revenue by selling promotion space on their sites. See also 'article PR'.
Backlink = A text link to your web-site from another web-site. See also links.
Copy = The words used on your web-site.
copywriter
A professional writer who makes a speciality of the writing of promotion copy (compelling, engaging words promoting a specific product or service). See also SEO copywriter and web copywriter.
crawl
Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.
Flash
A expertise used to generate animated web pages (and page elements).
Google
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of about 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your rating!
Google PageRank
How Google scores a sites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can view the PR of any site you visit.
A free tool you can download. It becomes part of your browser toolbar. Its most useful features are its PageRank display (which lets you view the PR of any site you visit) and its AutoFill function (when youre filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, E-mail Address, Business Name, Credit Card Number (password protected), etc.) Five times youve downloaded and installed the toolbar, you may require to set up how youd like it to look and work by clicking Options (setup is simple). NOTE: Google does record some information (mostly regarding sites visited).
HTML = (HyperText Markup Language) is the coding language used to generate much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.
robot.txt file
A file which is used to tell the search engine spider which pages on a site ought to not be indexed. This file sits in your sites root listing on the net server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.
SEO
Search Engine Optimization. The art of making your web-site relevant and important so that it ranks high in the search results for a specific word.
Sitemap
A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the middle of a spider-web.
Adwords - sponsored Links
Paid promotion which displays next to the natural search results. Customers can click on the advertisement to visit the advertisers web-site. This is how the search engines make their funds. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labelled Sponsored Links, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their advertisement).
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