Common Seo Mistakes By Web Designers And Developers

Search engine optimization serves as the brain and brawn of web design and development business all over the world

. Even in Orange County, California, web developers and designers realized the importance of SEO in their jobs. However, there are still a lot of them who do not know how to use and maximize SEO techniques. There are still common mistakes that these developers and designers often unintentionally commit.

In Orange County, link-based menus are important in search engine optimization. However, web designers who make menus using animation are narrowing the chances of search engines recognizing the website. Technically, a website that heavily uses animation is not search engine-friendly, so the links embedded within the site may not be recognized by the search engine. Since search engines Web crawlers are text-based, the important keywords that are embedded in a Flash object are not also searchable by search engines.

Some web developers and designers also use Ajax excessively, making the website appear like spam. The dynamic reloading of Ajax does not make the URL indexable by search engines. The process of versioning the URL is also a big mistake in search engine optimization, because changing the root location triggers the loss of backlinks.

Orange County SEO experts advise that web developers and designers use descriptive link text where the important keyword or website page is embedded. Not using the keywords as anchor text may prevent Web crawlers from indexing the site. However, using the keyword too frequently results in keyword spam, which may get a website blacklisted from search engine results pages.

According to Orange County SEO consultants, the content of the website should also be carefully regulated. Overfilling an articles title or body with keywords may cause Web crawlers to consider the article as spam. The keywords may be repeated, but at the proper intervals. Each webpages title tags should also be properly formatted, with the right keywords for proper indexing.

In as much as keyword use is important, graphical elements also play a vital role in Orange County SEO. Images that are not properly labeled do not benefit the website SEO-wise. All images used in the website should contain descriptions, to illustrate relevance to the website.

by: Dianne White

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