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Communication Medium In Real Estate Industry

For the purpose of getting a property on rentals

, the rent seekers are usually divided into two types by the estate agents. Firstly, there are those who want property that is of a traditional nature and includes apartments, bungalows and portions. The other types requirements are of different nature and include those that are of commercial purpose unlike residential purposes. With commercial nature, there comes a wide variety of options and customizing each one requires a great deal of care and effort.

Dubai Property Rental fluctuates with general conditions of the market. When the market as a whole is up and running then it directly affects the rentals. In the property industry of Dubai, statistics show that more than half of the investment is made by foreigners. This means that those investors have to face the fluctuations in the exchange rate maintained between the currency of UAE and their native currency. Such investors are keen to know the exchange rates available in future. Here come the methods of hedging for the rescue.

The investors or traders in currencies can mitigate the loss if any that could be caused due to change in exchange rates. The person who feels that he would likely be facing risks of currency devaluation in future may opt for forwards contracts. In these kinds of contracts an agreement is entered into by fixing the future rate of exchange today. An organization in the business of dealing in foreign currencies may predict the exchange rate that would prevail in the times to come by following the results of interest rate parity. The normal rule is that the currency which has higher rate of interest tends to fall in value in future against the currency which has comparatively lower rates of interest.

In order to Rent Studio in Dubai, it is wise and advisable to advertise your requirements via a newspaper advertisement. This assures that you communicate your requirements and then the studio owners would contact you. However, it might cost you in terms of advertisement expense. Alternatively, one can contact those studio owners that advertise for their set ups in local print and electronic media. Going to internet would be a difficult exercise as it would require great deal of sorting and analysis. Internet is helpful but there is so much redundant information that could easily confuse you.


Dubai Real Estate for Sale is also advertised in print and electronic media. The top three mostly used medium for advertisement are television, advertisement through widely distributed newspapers and hoarding which are also knows as billboard advertising. All these three medium of communication have their advantages and disadvantages. Advertisement through television is intended to reach to a wide range of customers but comes with the disadvantage of high cost and the ads are of short time period. In case of advertisements through newspaper, the advantage is that they are of low costs and depends upon the place and page number where the advertisement is made but they can only attract attention of some. Hoardings attract commuters but are not available easily.

by: Shaun Anderson
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Communication Medium In Real Estate Industry