Communications Degree In Demand

As a generalist, a Communications Degree offers rich opportunities for individuals who seek to reach or influence audiences of just about any size

. In addition, earning it as an online degree further draws on some of the emerging technologies that employers use in the business world on a daily basis. A communications degree can prepare you for a management career, a position in mass media, advertising or public relations. And these are just a few of the job categories that are available to graduates today.

Overall communications focus

Since a communications degree can be applied in a number of industries or functional headings, some basics are in order to understand some of the 'generalist' scope pertaining to a graduate's career potential. Most communications professionals find themselves directing their work energies to constituent groups to provide information or to take action in some way. Therefore, building positive relationships with consumers or the public that establishes credibility is a primary goal.

Communication and information is then disseminated as part of an ongoing relationship-building strategy. It can be for businesses, non-profits, educational institutions, hospitals and political groups, to name a few. A graduate with a communications degree can operate in either an overall communications strategy that a business or non-profit might adopt, or for a particular campaign or aspect of a communication strategy necessary to carry out communications goals.

To do this, the communications professional must understand the constituencies it seeks to reach. Constituents can be:

consumers

employees

investors

governmental bodies

unique interest groups

public-at-large

A solid communications curriculum, then, will train students to use all mediums required to plan and implement a communications strategy for the groups they serve. Tools can include online media, radio and television, print and public speaking.

Who hires communications degree graduates?

Actually, this category can be quite extensive. However, some common groups hiring communications degree graduates are:

government agencies

non-profit organizations

publishers

newspapers

magazines

wire services

charitable organizations

professional organizations

religious groups

Radio and television networks

Job Potential for graduates

Actually, one of the wonderful aspects about the communications degree is how many jobs you can become qualified for and obtain upon graduation. A partial list is detailed below:

Advertising Manager

Account Executive

Sales Representative

Special Events Coordinator

Association Administrator

Promotions Manager

Public Information Personnel

Public Relations Specialist

Writer/author

Training Professional

Campaign Manager

Speech Writer

Communication Director

TV/Radio Announcer

Editorial Assistant

And this is just a small sampling of the positions available for communications degree graduates.

by: John V

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