Company Videos Expand Marketing Reach

Only 10 short years ago, business videos for companies usually meant filming a commercial for a 30-second spot on a local television station

. The idea of representing your company in a video has always been a good one, although it is cost-prohibitive for many companies to run a television ad. A thirty second commercial during prime time can cost thousands of dollars, depending on the particular broadcasting market. Not only that, it takes time to measure the effectiveness of a television branding campaign, and requires a significant long-term financial investment to run that commercial.

Enter the YouTube phenomenon.

Some might say we are in an "internet bubble". The explosion of the internet as a tool for research, news, and social networking has driven us into a brave new world of marketing. Consumers are in the drivers seat. They select their news sources. They research products and companies online. They ask their friends about their experiences. All of these scenarios represent an opportunity to reach out through video.

In 2009, YouTube surpassed Yahoo to become the second-largest search engine behind Google, at around 3.7 billion searches per month. When you consider that all the online searches looking for videos specifically, you might even say it is the most powerful search tool on the internet. With powerful search algorithms, easy personalization of user profiles, and links to other social media sites, a business owner would be crazy not to consider getting exposure on the internet using web commercials.

Now businesses can communicate their message beyond the local television broadcasting area and drive traffic to their website all at the same time. Company videos could include how-to's, testimonials, or formal business commercials with music, graphics and photos. In a world that's hungry for information, video is now a fantastic way to serve that up.

You've probably heard it said that you only get one chance to make a good first impression. This is especially true for a business. In today's fast-paced, internet-driven world, that one chance lasts for about 10 seconds. The best way to get your message out quickly, with dramatic impact, is through professional business commercials.

When you hire a professional videographer to film your company, they will work with you to create the right message, through a combination of video, still photos, music and graphics, to carry the viewer through the content in an interesting and engaging way.

Sure, you could buy an expensive camera and film your own videos. Or you could take advantage of that one chance to make a good first impression. An experienced videographer has the skills and training to communicate and deliver your marketing message using high-impact video commercials.

by: Dave Waldman

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