Compared With The Adidas Nike "anta Are" Bad At What? - Bus Wash Systems

"The mall, the most expensive pair of basketball shoes sold Adi 1180 yuan

, Anta most expensive 669 yuan. This is the price set off where is the difference?"

May 21, at the Body Bo's "Sports Industry and Sports Development Forum", the experts for the "2020 China could nurture a number of influential Chinese characteristics and international sports brand" of the country, reporters The topic will be thrown to the rostrum of the experts, scholars and entrepreneurs.

The first is research and development. Such as Adidas, Nike R & D expenditures are invested each year accounting for a considerable part of income. Historical information on the 1983 Nike's annual sales amount is 270 million U.S. dollars, and this year's R & D investment 45 million U.S. dollars, accounting for 17% of revenues. And domestic enterprises invested little in this piece. Long-term research in Sports Industry of Beijing University Professor Yinghua, which is a kind of helpless, because most of China's sporting goods industry for the small and medium private enterprises, competition begin to appear.

Exhibiting a shoes maker told reporters that the General Administration of Sports Leadership and a message forum, Adi has specialized in research competition rules. Research for the enterprise product development, assimilation and to strengthen its dominance in the technology industry. To fathom this R & D by domestic companies still have a long way to go.

Followed by marketing. Addy, Nike in the race, Star Resources and brand building on the already reached a pinnacle. In basketball, soccer, track and field by a high degree of commercial sport the absolute right to speak. "You could say, in technical, process, product quality aspects, domestic and international top brands well-known brand is no different. The gap is still in the 'smile curve' 2: R & D and marketing." Professor of the State General Administration of Sport Research Institute BAO Ming-xiao says.

"The State Council on Accelerating the development of guidance for the sports industry," mentioned: 2020, to foster a batch of internationally competitive sports backbone enterprises and enterprise groups to form a group with Chinese characteristics and international influence of the sports brand . This goal can not be achieved?

"It depends on what specific criteria? The international competitiveness of the domestic market share not only how much, should include international market share and visibility. Frankly, we are well-known brands to enter the international high-end market in the breadth, depth is not enough Product lack of core competitiveness. If the international brand to be like 'Haier' as a global influence, I am afraid time will pay more. "Zhejiang Institute of Physical Education, Professor Cong Wu Ping expressed this view.

"It should be said, this is a goal, a greater number of symbolic significance. To nurture such international brands, Meiyouzhengfu support or You difficult." Sports Xueyuanjiaoshou Ph.D., City Wuhan, Deputy Secretary for Sport Ju hold Tongyangguandian Difficulties of Excellent.

There are different opinions. Shanxi O Reiter for years that the company's chief engineer Qin, can not do simple analogy, the domestic sporting goods industry as a new, sunrise industry conditions and the ability to achieve this goal.

"It seems difficult to see much, but the sports brand in China in the growth, progress is amazing. Look at these leading companies on the years of sustained progression in the international pace, coupled with China's existing sports resources and Sport influence and sporting goods company based in China, I have international influence of China produced sports brand confidence. "

Which industries will be the first to break it? BAO Ming-xiao think this one is likely to be shoes.

by: gaga

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