Comparison Of Niche Marketing And Micro Niche Marketing

If you have just started the journey of making money online there is a really good

chance that you have come across the two terms niche marketing and micro niche marketing. Even though these two phrases are very similar in appearance by knowing the difference and how to act will determine how much money you will make. During this article we will explore both of these forms of marketing and how you can make money.

When it came to make money online a number of years ago it was all about niche marketing and the term micro niche was completely ignored but since then the number of people competing for dollars has skyrocketed and now micro niche marketing is the hot concept. There is a chance that you can make money promoting a whole niche but the chances are it makes a lot more sense to focus on the micro segments. The basic difference between a niche and a micro niche is to look at it as a recipe where the final product is the niche and the ingredients are the micro niches. There is too much competition with people focused on trying to sell apple pie so we are going to concentrate on just the apples.

The separation between niche marketing and micro niche training can be compared by traffic as chances are the main niche will receive more traffic than the micro niche segment but the targeted visitor is much more likely to visit the niche which increases the chance of a sale tenfold. Lets say that George decides he wants to lose weight so he types in these keywords into Google and is rewarded with ten million different pages now lets say an hour later George finds the name of a product that is suppose to be a miracle worker so he enters the name into Google and a few thousand pages come back and this is when George reaches for his credit card for this is exactly what he was looking for.

Now obviously to step into the world of micro niche marketing you are going to need a tool that is able to break a niche down into micro niches and hopefully tell you all of the information that you require. Google has a free tool related to Adsense that some people like to use at least until they realize there are much better niche research tools out there. An example would be Micro Niche Finder which not only breaks it down a big niche into micro niches but will tell you the exact amount of people searching, how many others are competing for the same micro niche and how strong your potential competition could be and it does this in under sixty seconds. The free Google tool will kind of tell you the same thing with fancy graphs but in the end it is still going to take a lot of time figuring out the rest of the equation.

Niche marketing and micro niche marketing are what affiliate marketers are searching for to make their next paycheck. With a micro niche it is much easier to climb to the top of Google and get your product or someone else's product in front of the eyes of potential buyers. Figure out your niche, break it down into micro niche, bring in targeted customers and make sales that is the formula for success in affiliate marketing.

by: Terry Connor

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