Competing For Share Of European It Industry Spend In 2010-2011: Supplier Marketing

Summary

Summary

Competing For Share Of European IT Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading IT vendors. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

Opinions and forward looking statements of 324 industry executives are captured in our in-depth survey, of which over 47% represent Directors, C-levels & Departmental Heads

Analysis on media channel spend, marketing and sales practices and industry developments by IT vendors in Europe

Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty

In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

The geographical scope of the research is regional drawing on the activity and expectations of leading industry players across the Europe

Reasons To Buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty

Predict how the industry will grow, consolidate and where it will stagnate

Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

Russia and Germany are predicted to be the fastest growing regions in European region. Potential for computer and technology penetration and opportunities for growth of specific sectors are fueling growth.

52% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 16% looking to decrease it

69% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Keywords

Supplier Marketing & Sales Strategies & Industry Outlook, Technology

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics

Heading: Revenue Growth Expectations In The Technology Industry

Heading: Future Developments In Competitive Structure In The Industry

Heading: Merger And Acquisition Activity Predictions

Chapter 4: Technology Market Growth Outlook

List of Tables

Table 1: Count Of European Technology Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey

Table 2: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), European Technology Industry, 2010

Table 3: Buyer Respondents By Job Role (% Buyer Respondents), European Technology Industry, 2010

Table 4: Buyer Respondents By Organizations Total Employee Size (% Buyer Respondents), European Technology Industry, 2010

Table 5: Supplier Respondents By Organizations Global Turnover (% Supplier Respondents), European Technology Industry, 2010

List of Figures

Figure 1: Company Revenue Growth Optimism Trend In The European Technology Industry (% All Respondents), 2009-2010

Figure 2: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT Vendors (% All Respondents), 2009-2010

Figure 3: Company Revenue Growth Optimism In The European Technology Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010

Figure 4: Key Expected Changes In Business Structure In The European Technology Buyers Industry (%Technology Buyers Respondents), 2010

For more information, please visit :

http://www.aarkstore.com/reports/Competing-For-Share-Of-European-IT-Industry-Spend-In-2010-2011-Supplier-Marketing-Sales-Strategies-Industry-Outlook-78822.html

Contact :Sanaa

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

by: Aarkstore Enterprise

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