Competing For Share Of Global Ship & Cruise Industry Spend In 2010-2011 --- Aarkstore Enterprise

Summary

Summary

Competing For Share Of Global Ship & Cruise Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the ship, cruise and shipyard industry. The report also identifies ship, cruise and shipyard companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

Opinions and forward looking statements of over 261 industry executives are captured in our in-depth survey, of which 52% represent Directors, C-levels & Departmental Heads

Analysis on media channel spend, marketing and sales practices and industry developments by ship operators, owners and shipyards and their suppliers

Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty

In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats

The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy

Benchmark your sales and marketing plans with industry competitors to effectively determine strategy

Identify the specific marketing approaches your competitors are using to win business during the recessionary climate

Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty

Predict how the industry will grow, consolidate and where it will stagnate

Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

Key Highlights

The majority of industry respondents identified India, China and Brazil to be the fastest growing markets in the next 12 months among emerging markets due to favorable economic conditions, attractive offers offered by cruises and increasing spending habits among people which could induce them to spend more on luxury ships to explore these preferred destinations.

56% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 18% looking to decrease it

77% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Keywords

Supplier Marketing & Sales Strategies & Industry Outlook, Transport & Logistics, Transport Infrastructure

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics

Heading: Revenue Growth Expectations In The Ship And Cruise Industry

List of Tables

Table 1: Count Of Global Ship And Cruise Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey

Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Ship And Cruise Industry, 2010

Table 3: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), Global Ship And Cruise Industry, 2010

Table 4: Buyer Respondents By Organizations Total Employee Size (% Buyer Respondents), Global Ship And Cruise Industry, 2010

List of Figures

Figure 1: Company Revenue Growth Optimism Trend In The Global Ship And Cruise Industry (% All Respondents), 2009-2010

Figure 2: Company Revenue Growth Optimism Trend By Global Ship And Cruise Industry Company Type: Ship And Cruise Operators, Shipyard Operators, Ship Industry Suppliers (% All Respondents), 2009-2010

Figure 3: Company Revenue Growth Optimism Trend In The Global Ship And Cruise Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010

Figure 4: Company Revenue Growth Optimism In The Global Ship And Cruise Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010

Figure 5: Key Expected Changes In Business Structure In The Global Ship And Cruise Operator Industry (% Ship And Cruise Operator Respondents), 2010

For more information, please visit :

http://www.aarkstore.com/reports/Competing-For-Share-Of-Global-Ship-Cruise-Industry-Spend-In-2010-2011-Supplier-Marketing-Sales-Strategies-Industry-Outlook-78826.html

Contact :Sanaa

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

by: Aarkstore Enterprise

Competing For Share Of Global Ship & Cruise Industry Spend In 2010-2011 --- Aarkstore Enterprise

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