Competition For Share Of Sustainability Expenditure In The Packaging Industry 2010-2012

Summary

Summary

Competition for Share of Sustainability Expenditure in the Packaging Industry 2010-2012: Green Marketing Strategies and Drivers, Packaging Supplier Expenditure Activity, and Impact on Profitability is a new report by ICD research that analyzes how defense industry buyers perceive sustainability; specific procurement strategies and practices being undertaken; how sustainability initiatives have been affected by the economic downturn; and what actions are being taken to minimize its negative effects. This report also examines category-level spending outlooks; sustainable procurement budgets; supplier selection criteria; competitive structure developments; the principal challenges associated with the implementation of sustainability practices; market-specific growth opportunities; and the investment opportunities available for leading purchase decision makers. In addition, this report explores both buyer and supplier expectations of profitability as the industry progresses into 2011, and reveals the stakeholders responsible for sustainability-related decisions.

Scope

The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations

Opinions and forward looking statements on sustainability management of over 113 industry executives are captured in our in-depth survey, of which 60% represent Directors, C-levels & Departmental Heads

Analysis of buyer spend on sustainability, sustainable procurement practices and post recession industry developments

Key topics include suppliers annual and green marketing budgets, post recession spending trends and modifications, customer acceptance of green initiatives marketing, and how sustainability might influence future business and profitability

In the report suppliers identify whether green marketing is more effective than traditional marketing while industry players predict customer spending patterns on sustainability for the next 12-24 months

The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Reasons To Buy

Benchmark your sales and marketing plans with industry competitors to effectively determine sustainability strategy and drivers

Identify the specific green marketing channels your competitors are using to win business

Better promote your business by aligning your capabilities and business practices with your customers changing sustainability needs

Predict customer spend on sustainability, and acceptance of green initiatives to help forecast revenues

Understand post recession modifications to sustainability initiatives to formulate company policies

Key Highlights

Cost savings, attracting new customers and positive outcomes for the environment are major drivers influencing sustainability efforts in the packaging industry.

Post recession some 71% of industry players are looking to increase their sustainability budget over the next 12 months, with only 29% looking to decrease it.

Some 32% of companies in packaging industry consider green marketing to be more effective than traditional marketing, whereas only 13% consider it to be less effective.

Table of Contents :

Chapter 1: Executive Summary

Chapter 2: Introduction

Heading: Profile Of Survey Respondents

Chapter 3: Sustainability In The Packaging Industry

Heading: What sustainability means to the packaging industry

Heading: Leaders of sustainability in the packaging industry

Heading: Implementation of sustainability practices in the packaging industry

Heading: The drivers of sustainability in the packaging industry

Chapter 4: How The Economic Downturn Has Affected Sustainability Initiatives In The Packaging Industry

Heading: The importance of sustainability after the recession

Heading: Post recession spending trends

Heading: Post recession modifications to sustainability initiatives

Heading: Leading concerns in the effective implementation of sustainable practices

Chapter 5: Demand For Sustainability In 2010-2012

Heading: How sustainability initiatives will impact future profitability

Heading: Customer demand for sustainable products and services: regional growth forecasts

Heading: Predictions of customer spend on sustainability

Heading: Customer acceptance of green initiatives

Heading: Important attributes of sustainable development in the value chain

Chapter 6: Sustainable packaging the way ahead

Heading: Key materials used for sustainable packaging

Heading: Essential selection criterion of sustainable packaging

Heading: Areas of improvement in the packaging supply chain

Heading: Sustainability reporting in the packaging industry

Heading: Companies yet to report sustainability

Chapter 7: Packaging industry marketing spend activity

Heading: Annual marketing budgets: 2010-2011

Heading: Green marketing budgets in the packaging industry

Heading: Key promotional channels

Chapter 8: Packaging industry green marketing dynamics

Heading: Is green marketing more effective than traditional marketing?

Heading: Major drivers of green marketing

Heading: Key steps of marketing green credentials

Chapter 9: Appendix

List of Tables

Table 1: Count of global packaging industry survey respondents by company type (number of respondents), 2010 industry

Table 2: Buyer respondents by job role (% of buyer respondents), global packaging industry, 2010

Table 3: Buyer respondents by organizations global company turnover (% of buyer respondents), global packaging industry, 2010

Table 4: Buyer respondents by organizations total employee size (% of buyer respondents), global packaging industry, 2010

Table 5: Buyer respondents by region (% of buyer respondents), global packaging industry, 2010

Table 6: Supplier respondents by job role (% of supplier respondents), global packaging industry, 2010

Table 7: Supplier respondents by organizations global company turnover (% of supplier respondents), global packaging industry, 2010

Table 8: Supplier respondents by organizations total employee size (% of supplier respondents), global packaging industry, 2010

Table 9: Supplier respondents by region (% of supplier respondents), global packaging industry, 2010

Table 10: Perceptions of sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 11: Perceptions of sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011

Table 12: Perceptions of sustainability in the global packaging industry by company turnover: (% of all respondents), 2010-2011

Table 13: Regional variations: perceptions of sustainability in the global packaging industry (% of all respondents), 2010-2011

Table 14: Perceptions of sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011

Table 15: Champions of sustainability in the global packaging industry: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), 2010-2011

Table 16: Champions of sustainability in the global packaging industry by region: North America, Europe, Asia-Pacific, Rest of the World (% of all respondents), 2010-2011

Table 17: Champions of sustainability in the global packaging industry by company turnover (% of all respondents), 2010-2011

Table 18: Packaged goods manufacturer / converter: level of implementation of sustainability practices in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 19: Level of implementation of sustainability practices in the global packaging industry: (% of packaging supplier respondents), 2010-2011

Table 20: Drivers of sustainability practices in the global packaging industry: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), 2010-2011

Table 21: Global packaging industry: the importance of sustainability after recession (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 22: Packaging supplier: the importance of sustainability in the global packaging industry after recession (% of packaging supplier respondents), 2010-2011

Table 23: Regional variations: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011

Table 24: Variations by company turnover: global packaging industry: the importance of sustainability after recession (% of all respondents), 2010-2011

Table 25: Global packaging industry: senior level responses on the importance of sustainability after recession (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011

Table 26: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter (% of all buyer respondents), 2010-2011

Table 27: Global packaging industry: post recession spending trends in sustainability: packaged goods manufacturer / converter: all increase / all decrease / all no change responses (% of all buyer respondents), 2010-2011

Table 28: Global packaging industry: post recession spending trends in sustainability: buyer vs. supplier comparison (% of all respondents), 2010-2011

Table 29: Regional variations in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011

Table 30: Regional variations in the global packaging industry: post recession spending trends of companies who assign importance to sustainability after recession (% all respondents expecting increase in budget), 2010-2011

Table 31: Variations by company turnover in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011

Table 32: Variations by employee size in the global packaging industry: post recession spending trends in sustainability (% of all respondents), 2010-2011

Table 33: Post recession spending trends of companies who assign importance to sustainability after recession, global packaging industry (% all respondents expecting increase in budget), 2010-2011

Table 34: How sustainability initiatives have changed in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 35: Packaging supplier: how sustainability initiatives have changed in the global packaging industry (% of packaging supplier respondents), 2010-2011

Table 36: How sustainability initiatives have changed in the global packaging industry by companies assigning higher importance to sustainability after recession: (in the process of implementing and implemented responses), 2010-2011

Table 37: Global packaging industry: leading concerns in the effective implementation of sustainable practices: buyer vs. supplier comparison (% of all respondents), 2010-2011

Table 38: Global packaging industry: leading concerns in the effective implementation of sustainable practices: regional variations (% of all respondents), 2010-2011

Table 39: Global packaging industry: leading concerns in the effective implementation of sustainable practices: variations by company turnover(% of all respondents), 2010-2011

Table 40: How sustainability initiatives will impact future profitability in the global packaging industry: packaged goods manufacturer / converter (% of all buyer respondents), 2010- 2012

Table 41: How sustainability initiatives will impact future profitability in the global packaging industry: buyers vs. suppliers (% of all buyer respondents), 2010- 2012

Table 42: Regional variations of how sustainability initiatives will impact future profitability in the global packaging industry (% of all respondents), 2010-2012

Table 43: How sustainability initiatives will impact future profitability in the global packaging industry by company turnover (% of all respondents), 2010-2012

Table 44: How sustainability initiatives will impact future profitability in the global packaging industry by employee size (% of all respondents), 2010-2012

Table 45: Packaged goods manufacturer / converter: forecast growth in customer demand for sustainability by country (packaged goods manufacturer / converter respondents), 2010-2012

Table 46: Packaging supplier: forecast growth in customer demand for sustainability by country (packaging supplier respondents), 2010-2012

Table 47: Predictions of customer spend on sustainability in the global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 48: Predictions of customer spend on sustainability in the global packaging industry (% of packaging supplier respondents), 2010-2011

Table 49: Predictions of customer spend on sustainability in the global packaging industry by senior level respondents (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011

Table 50: Anticipated level of customer acceptance of green initiatives in the global packaging industry: (% of all respondents), 2010-2011

Table 51: Buyer vs. supplier comparison: anticipated level of customer acceptance of green initiatives in the global packaging industry (% of all respondents), 2010-2011

Table 52: Senior level respondents: anticipated level of customer acceptance of green initiatives in the global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2012

Table 53: Packaged goods manufacturer / converter: important attributes of sustainable development in the value chain, global packaging industry (% of packaged goods manufacturer / converter respondents), 2010-2011

Table 54: Packaging supplier: important attributes of sustainable development in the value chain, global packaging industry (% of packaging supplier respondents), 2010-2011

Table 55: Packaged goods manufacturer / converter: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011

Table 56: Packaging supplier: key materials for sustainable packaging (% of packaged goods manufacturer / converter respondents), global packaging industry, 2010-2011

Table 57: Buyer vs. supplier comparison: key materials for sustainable packaging (% of all respondents), global packaging industry, 2010-2011

Table 58: Essential selection criterion of sustainable packaging: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), 2010-2011

Table 59: Essential selection criterion of sustainable packaging: regional variations (% of all respondents), 2010-2011

Table 60: Essential selection criterion of sustainable packaging: variations by company size (% of all respondents), 2010-2011

Table 61: Essential selection criterion of sustainable packaging: variations by employee size (% of all respondents), 2010-2011

Table 62: Improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011

Table 63: Improvement areas in the packaging supply chain: packaged goods manufacturer / converter vs packaging supplier (% of all respondents), global packaging industry, 2010-2011

Table 64: Regional variations: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011

Table 65: Variations by company turnover: improvement areas in the packaging supply chain (% of all respondents), global packaging industry, 2010-2011

Table 66: Effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011

Table 67: Regional variations: effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011

Table 68: Variations by company turnover: effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011

Table 69: Plans of effective reporting of sustainability practices: packaged goods manufacturer / converter vs. packaging supplier (% of all respondents), global packaging industry, 2010-2011

Table 70: Regional variations: plans of effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011

Table 71: Variations by company turnover: plans of effective reporting of sustainability practices (% of all respondents), global packaging industry, 2010-2011

Table 72: Annual marketing budgets in US$ in the global packaging industry (% of all supplier respondents), 2010-2011

Table 73: Annual marketing budgets in US$ in the global packaging industry by region (% of all supplier respondents), 2010-2011

Table 74: Annual marketing budgets in US$ in the global packaging industry by company turnover (% of all supplier respondents), 2010-2011

Table 75: Annual marketing budgets in US$ in the global packaging industry by employee size (% of all supplier respondents), 2010-2011

Table 76: Earmarked budget for green marketing (% of all supplier respondents), global packaging industry, 2010-2011

Table 77: Regional variations in green marketing budgets (% of all supplier respondents), global packaging industry, 2010-2011

Table 78: Variations in green marketing budgets by decision making authority (% of all supplier respondents), global packaging industry, 2010-2011

Table 80: Packaging suppliers: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011

Table 81: Regional variations: global packaging industry: key promotional channels (% of all supplier respondents), 2010-2011

Table 82: Company turnover variations: key promotional channels (% of all supplier respondents): global packaging industry, 2010-2011

Table 83: Variations by decision making authority: key promotional channels (% of all supplier respondents): global packaging industry, 2010-2011

Table 84: Green marketing vs. traditional marketing: global packaging industry (% of all supplier respondents), 2010-2011

Table 85: Regional variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011

Table 86: Company turnover variations: green marketing vs. traditional marketing, global packaging industry (% of all supplier respondents), 2010-2011

Table 87: Senior level respondents: green marketing vs. traditional marketing, global packaging industry (% of CEO/MD/VP/SVP/HOD/Director level respondents), 2010-2011

Table 88: Green marketing drivers: packaging suppliers (% of all supplier respondents), global packaging industry, 2010-2011

Table 89: Regional variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011

Table 90: Company turnover variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011

Table 91: Employee size variations: green marketing drivers (% of all supplier respondents), global packaging industry, 2010-2011

Tab

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