Competitive Advantage of Verizon

Competitive Advantage of Verizon

Competitive Advantage of Verizon

In the current world, mobility of the communication, transport, and capital technologies weaken, diminish, or reduce competitive advantage, therefore businesses have more intricacy finding means of differentiation. The solitary option for these business companies is to be extra and extra innovative via technology exploitation in their products, services, and processes. They ought to build their competitive market advantage around technologies. Should be able to widen and apply technological strategies in the similar way as the marketing, financial, and operational strategy. Information technology therefore provides additional value to the business processes of the companies, thus it's probable for a company like Verizon Wireless to exploit information technology to increase on its competitive market advantage.

1.1 Background of the study

Verizon wireless operates and owns the leading wireless communication network in the United States, it has a whopping 89 million United States subscribers. The company encompasses the prime income of all United States wireless corporations. It's headquartered in New Jersey. This company is a joint business enterprise of Vodafone Group Verizon and Communications, with 45 and 55 % ownership respectively (Verizon, 2009). The company has incorporated the use of information technology to increase on its competitive market advantage. This study therefore focuses on Verizon's strategy in achieving the Porter's competitive forces model by exploiting information technology.

1.2 Aim

The aim of this study is to identify how information technology has been used by Verizon Wireless Company to gain the competitive advantage.

1.3 Scope

The company's product, strategic, and operational factors are considered. Technological and competitive threats are as well emphasized.

2.0 How Verizon Wireless Addresses External Forces

Verizon wireless dedication to the venture market goes past technology. It is transfiguring its complete business replica together with enhanced processes, a widespread interface as well as amalgamated service management podium, all to guarantee a constantly excellent consumer experience. Verizon higher technology, practiced enterprise sales, and service strength that focus on recognizing and conveying both the superior customer experience and a best solution. Deployed all over the world in a distinctive high touch formation with domestic branch offices, Verizon wholly service experts connect with enterprise clientele and offer custom solutions in techniques that no other service provider can (HubPages, 2009).Verizon company as well presents a obvious advantages which come with one corporation providing the full range of uninterrupted services, thereby handling an kind of external force.

2. 1 Supplier

Verizon Wireless fervent to demonstrate to its esteemed customers that it will stay on top both in coverage and reliability, even after AT&T and Cingular Wireless come together. To keep this leading position, the company is investing heavily in information technology to come up with novel ideas in production of quality products for the customers (American Chronicle, 2006).

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