, the engineering done behind them which you are not able to see is the main functioning of the website. Your engineering should have the capability to attract and affect your users even if you are not picked up by the search engines. An important way to ensure that your web design is designed and build properly is by ensuring that it pass validation according to the web standards. Another way is to get your website validated through Google and then use webmaster tool to check that whether your pages are created uniquely to satisfy the needs of the search engines. Making sure that your website includes all these components to succeed and get high return on investment from your website.