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Composing Text Content For Marketing Postcards Correctly

Need some tips on how to write and what to write in your marketing postcards

? If you do, then you are reading the right guide. In this article, I will teach you how to compose text content properly for postcard printing. Since postcards are not really a text heavy medium, you will need to know the subtleties in style and composition that will help marketing postcards communicate their marketing message without getting overly text-ridden. So let me help you by giving you several tips in composing text content for marketing postcards correctly.

Always compose short and direct text content Of course, since postcards have limited space, it is important to always compose short and direct text content in your designs. Try to only use just one line for the title, and three lines or less for any extra explanations. Try to use shorter and less complicated words, and dont be too colourful with your descriptions. Just a simple short statement in the postcard designs should be okay to make your prints look more appropriate. Believe me, most readers like short and direct content instead of long winded colourful ones. Theyll understand what your postcards are saying better with short and direct content.

Write in a welcoming and friendly style Since you are doing your marketing through postcards, it is important that you always write in a style that is welcoming and friendly. Most color postcards are of course made as a greeting to people, and you have to follow that same tradition in your custom postcards by adopting a welcoming and friendly style of text. With a more positive tone in your text content, people should respond more readily to your color postcards.

Dont worry about perfect grammar One tip that you should know in writing for marketing postcards is that you do not have to worry about getting perfect grammar. Being too perfect with the grammar of your text will always result in stuffy and formal sounding postcard designs that do not have much heart. In fact it is usually best to compose more casual and conversational content that is more easily understood by readers. So do not worry about your grammar too much. It does not have to be perfect. It just needs to be understandable and stylish to people.


Explain to readers what they should do/how to respond Another important addition to your text content is an explanation of how to respond to your marketing catalogs. In a lot of cases, people need to be actually told what they need to do to respond to your postcard message. Will they need to visit your website? Will they need to call your office number? Maybe they will need to email you about concerns that they have? By explaining the process of responding clearly, more people should find it convenient to go ahead with your postcard offer.


Dont worry, you can actually place this explanation at the back of the postcards beside the address fields and postal stamps. As long as you help with the response rates of the postcards, this should be a great investment.

Tell readers how they benefit from responding Finally it is important to always write about the benefits of your offer in postcard printing. People want to know the benefits that they can get from any postcard marketing offer. By stating this clearly in written form in your postcards, you can increase the interest of your readers on your postcards and of course get more marketing objectives achieved. So do not miss telling readers the clear benefits of your marketing message in your postcards.

Just follow these guidelines for your text content in postcard printing and you will have nothing to worry about with your marketing. Good Luck!

by: John Ray Daniels
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