Conceptualizing Your Printed Campaign
Marketing is not only about one medium
Marketing is not only about one medium. There is the radio, the television and the printed media. One marketing strategy included in the printed media and a very effective in promoting your business is the poster. Print posters are very useful means of letting the world know about your product, service or company. With great poster designs, you can catch the attention of your target market and get a desirable result compliant with your marketing needs.
Poster printing services can help you produce a poster from scratch. They can also assist you to conceptualize the actual print poster. If you already have a design, it can be further customized by including graphic arts or digital images to make the prints more attractive and eye-catching.
Poster printing is very simple. Whether these posters are needed for advertisements, promotions, movies, events and a lot more, you can accomplish your target through fresh and new ideas that will really catch audience attention.
Let the posters speak for itself.
Print posters are very flexible advertising tools that speak to the viewers on the move especially for those who would like to publicize an event, to promote a campaign, or develop an attitude. Whereas a newspaper and magazine ad, or printed brochures or flyers are designed for readers who have to sit and absorb a lot of information. An effective poster can capture a viewers attention immediately and spark them to avail of your services or buy your product right away.
Your design is worth a thousand words.
When you are creating a design for your poster keeps the symmetry. This is combining graphics and text to create balance. A good balance should allow the viewers eyes to be directed subconsciously to read and react to the poster.
Think of the old saying that an Image is worth a thousand words. Since a poster is meant for viewers who are on the go, try to keep the text to a minimum by using an image or graphic. Text on a poster should be used for descriptions, or labeling of the product, service, or event. An added tip is to make your poster background relatively uniform with neutral colors so that it does not detract from your graphics and text.
Bring it on with the fonts.
And then, too, text size and font type are very important aspects. Let your audience read your poster with ease. Everyone loves those fonts that are dynamic or interesting, but are they easy to read? The text should be set in a large easily read font -- 16 pt minimum, 30 to 60 pt preferred.
The most important piece of information be it the title, event name, or product, should be clearly defined by affording it the most impact. For them, use a large font, make them bold, or maybe use a different color. Follow down the hierarchy with the less important information not as emphasized.
When dealing with text a good rule of thumb is to place the text on a contrasting background (black text on a white background, or white text on a black background).
To summarize, well-designed print posters should be eye-catching and attractive, communicating information effectively and economically. Make it easy for your viewer to read and react to your poster. Clearly define your product, message, service, or event causing your advertising dollars to stretch further.
by: Janice Jenkins
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