Consider Html Text For Your Message
Spam filters have biases against particular email formats
. Although HTML offers many creative options for expressing your message, it is also quite often sniffed out by spam filters. HTML emails may be blocked because the format is widely used by spammers and because their large file size may cause ISPs to strip them out. Plain-text messages are more likely to circumvent filters.
If you still want to send emails in HTML format, send a text version as well. In the text version, youll want to embed a link to your website where recipients can conveniently view the HTML version to get the full impact of your message:
* Check the text for inconsistencies.
* Check the graphics for inconsistencies.
* Make sure that all sub-messages are included in the coded file.
* Spell-check all of the content.
* Check every link.
* Validate the HTML using an HTML validation tool.
* View the local HTML file on Windows using Internet Explorer and on a Mac using Safari and Firefox.
* Make sure there are no empty link tags; search for href.
* Confirm the image path has been properly updated; search for images/.
* Check the header and footer legal verbiage for any inconsistencies or mistakes.
* Check that the title tag is correct. Make sure it works within the context of the current message.
* Go easy on graphics.
Too many images in an email will also send out a red alert.
* Practice basic list hygiene.
One of the best ways to ensure that your emails find their way to their destinations is to make sure you are emailing only real email addresses and responsive people. Purge your lists of old, invalid, and nonperforming addresses.
* Get permission. Use confirmed opt-in, which sends a unique link to the subscriber when they request information to make sure they really and truly want to be included in your mailings. Also be sure to provide clear instructions on how to unsubscribe or opt out.
* Try to get subscriber email addresses from ISPs other than Yahoo or Hotmail.
These casual accounts may not be reviewed very often by recipients, so your valuable message may sit unopened indefinitely.
* Encourage your subscribers to put you on their
whitelists.
After someone has registered, you might consider sending them a welcome email letting them know what the sender header for your communications will look like, for example, newsletter@corporation.com. Then you can suggest they place you on their whitelists. Its best to send out the welcome letter fairly soon after a subscriber has registered so they dont forget they have done so.
Why These Steps Are Important
It sounds like a great deal of work, and it is. But if your business has a loyal subscriber base and email communication is an integral part of your business, monitoring and maintaining a good reputation is worth all the effort. Although theres no absolute guarantee that your email wont be filtered out, these strategies will increase the likelihood of delivery significantly, leading to better response, reduced costs and ultimately, improved profitability.
by: Smile2012
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