Consumer Health Pr: Wide Range Of Applications

Health public relations is an impressively broad specialty

, covering everything from hospital communication to PR about pharmaceutical development. Consumer health PR is one fast-growing subspecialty within that category.

Consumer health PR often involves public outreach about over-the-counter drugs. For familiar brands, staying in the public eye for the right reasons can be challenging. A creative public relations campaign can get people talking about your over-the-counter health product and, ideally, seeing it in a positive new light.

Say, for example, youre the maker of a popular cough drop. Everyone knows your name and your brand, but it tends to be overlooked given that it has been around for such a long time. In addition, the category is not really that exciting. Lets face it, the public and the press arent falling over themselves to talk about cough drops.

A consumer health PR plan can change that.

Many consumer health PR consultants have had great success turning staid OTC brands into the talk of the town. This can be done in a number of ways, but most of them involve presenting the product in a new and newsworthy light. This sometimes involves proactive media outreach, reactive response to stories on related topics, even guerilla marketing. A brand that hasnt been thoughtfully considered for many years can, with the right consumer health public relations plan, make it into the New York Times and onto The Today Show.

That can work for lesser-known brands, too. Say, you make a brand of eardrops thats found itself stuck in second place, both in sales and in the publics consciousness. That can change with the counsel of a Consumer Health PR consultant. The right consumer heath PR program can help give your product the boost it needs to give the competition a run for its money, and breathe new life into a product that wont have to put up with being second fiddle any longer. That may involve the same tactics mentioned above for the better-known brand, such as media outreach and guerilla marketing. It may seem like a stretch of the imagination to think of a guerilla marketing campaign for eardrops but a consumer health PR pro can make it happen, and make it look good.

Its important in general to have an experienced health PR team on your side, no matter what type of business you are. The Internet has changed how the world does business, and a strategic communication plan can help your company rise above the fray and receive the positive coverage and prominence it deserves.

by: Kevin Waddel

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