Consumer appliance supermarkets take the high road and rewarding - Luxury refrigerator, large screen LCD, kitchen - appliances industry

Consumer appliance supermarkets take the high road and rewarding - Luxury refrigerator

, large screen LCD, kitchen - appliances industry

Few years ago, when the "high end" word appears, it is only a small number of groups in society can enjoy the luxury, after all, The Origin of the "high" is not who can afford, and now, with the rapid economic development, this pattern is changing. "By 2010, China has the 'luxuries', 'enjoy the type' spending power, and people tend to high-end consumer, will increase to 250 million people." Industry experts have predicted. Visited the home appliance store, the reporter found, "the price first" is gradually reduced the proportion of consumer groups, many consumers become "high end" consumer goods group, begin to enjoy the "high" life.

Marketplace dedicated "high-grade electrical goods" exhibition

2 diverse luxury refrigerator, close to 4 million large-screen LCD, more than 20,000 yuan of sound ... ... a few days ago, in the interests of China's entrance to universal appliance, the reporter saw a "high-grade electrical goods" exhibition. In this 16 square meters of space, small cell phone, soup pot, large color TV, refrigerator, almost all the top brand products. "The exhibition designed the kitchen layout half, half of the design into the living room, mainly wanted to give consumers a 'home' feel, so that they can sit on the couch to experience the 'high-quality''of life" benefits China seas relevant person in charge of electrical appliances Chen told reporters, "This exhibition focused on the 'Father of Liquid Crystal' Sharp, GM refrigerator, the Danish crown, cherry kitchen, Panasonic drum washing machine more than 10 appliance brands, the total value of roughly 160,000 yuan so, this display mode, in Jiangmen we probably first, to facilitate high-end products that consumers will 'catch'. "

Interviewed, the reporter noted that from time to time customers Pavilion moments. "The so-called 'one point of a sub-price goods', believed to have the strength to do high-end brand in the function, service, etc are also great value, if a higher price can buy better products, I am willing to pay this of money. "who is worth more than 20,000 yuan appreciation Danish Crown audio consumers told reporters. Cadence Electrical universally relevant person in charge Mr. Liu said, "to benefit China seas electrical consumption are mostly high-end customers, relatively ordinary consumers, their spending power, high-end products and brands on the acceptance of relatively high, so , high-end store sales account for about 50% of total sales appliances, believe in the future years, this proportion will gradually expand. "

Consumers enjoy the satisfaction high Discount, Fan Quan, gift giving has always been a popular home appliance stores to attract and stimulate the market trick. "Both new store opening or a holiday promotion, in addition to price reductions or price reductions, you have a 'magic price', I have 'limited buy', 'price war' is actually the epitome of homogeneous competition industry and disrupt the market order This competition, often only to a dead end to end. "relevant person in charge of a store said truthfully. He believes that as economic development, rising living standards, the potential of high-end market gradually highlights. More and more consumers began to change ideas, to reason the face of "promotion", "special", began to pursue a high quality of life.

From the reporter visited the situation, many high-end appliance store in the share of sales ratio is gradually rising. Random interviews in the 10's consumers, most consumers said they would choose according to their spending power and better product quality, rather than to select low-priced products. Purchase price of the product is no longer the main reference, but rather product appearance, product performance and after-sales service has become an important influence consumer shopping guide reference.

Consumers to change orientation, but also accelerate the upgrade appliances. More and more home appliance manufacturers to compete on the price war into new products, new technologies and services above. Industry analysis, appliance manufacturers in the development of new products pushing the high-end products, in addition to meet the needs of consumers outside, it is necessary to resolve the high-end products to the pressure of rising costs, which sought greater profits.

"Currently, consumers buying high-end products, mainly in the big boss, Jinling, white-collar workers, in their view, it is important not the price, but satisfaction brought high prices.

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