Content Is King!, Search Engine Optimization (seo), Social Media
If you are trying to optimize your site start with producing relevant content and
lots of it! Search engine optimization algorithms are very complicated and take many factors into account. If you concentrate on your content you are more than half way home. Here are a few pointers to get you going:
1. Basic title tags-Good content starts with reviewing the basic structure of your title tag for your website, blog or your social channels such as Facebook. Structures to review are items such as your domain name and title tags? Do they have your keywords in them? If yes good. If no, look at it again. Search engines look at all content and this is the beginning of creating consistent keywords throughout your site. A typical mistake is naming title tags with your company name. Unless you are after a big branding push or have a very established brand this is wrong. Rename them with the product & services you are promoting.
2. Blog content-The more the better as long as it is relevant. The best case study is wiki. The more you can write the more search will love you. The misnomer is that your audience wants to read it. That is mostly incorrect. Google wants it. The more you can prove to be an expert on a subject the more Google will publish your post. Some companies have a staff of writers posting all day. Do their consumers want that much info? Probably not. That does not mean to discount your audience. Be sure to be consistent and relevant. More frequently you write the more often readers will find you.
3. Images/pictures- Pictures say a thousand words! People love photos and so does Google SEO. Be sure to tag the pictures with the correct keywords and watch them move up the ranks. Plus your customers will love them.
4. Video, video & more video! - It is much harder for people to develop and post video as compared to text or pictures. This way you are immediately in the minority. Unique relevant content is what we are talking about. It also has the same theory as blog post, and Google wants copy especially video tagged to YouTube. You will be amazed how fast your video will rank once you post it and tag it correctly.
5. Facebook-Have you noticed Facebook entries in Google search? I have! Google is indexing content from Facebook. Better get there if you're not!
6. Press releases-The ultimate content & linking tool created to web kind! The more often you get picked up by the press the more back links and content you have to be discovered with. Keep writing and releasing the content and make sure it is keyword reach.
7. Your website- It all leads back home. Whether your main website is your blog, your Facebook page or your corporate website new relevant content is king. Keep Posting