Are you having a website and trying to promote it to peak level
? Then only one thing that can help you always is content. Content is King because 1.) User search for a particular query in search engines and if your site content is providing same content there are chances that they will find your site too. 2.) If you are updating your content frequently then chances are that your will always be in notice for SERPs.
Some simple rules of writing contents are:
Relevancy: You should write what the visitors are looking for. The content should be very relevant for example: a user typed a query as Nike shoes and he is looking for a website that will display all information about Nike shoes the stores, the qualities, features etc. then the website he is visiting should provide all or any of above information. If your website is not providing any of this info then it means you are misguiding your visitors. Its a kind of fraud to users. So the content relevancy is the most priority.
Keyword Rich: If you want your website to be on top in SERPs then you should include your targeted keywords in content. A keyword rich content is the key for a successful website promotion. All queries results displaying in search engines are due to a keyword rich content. But here we do not mean that you stuff your page with keywords. They should be inserted in a proper manner so that it will be easy for reader and search engine also.
Quality: For a successful content writing quality is most important. You should maintain the quality while writing content. Avoid duplicity and copied content while writing.
Regular Updates: Many news, articles and blogs sites are always maintaining their place on top of search engines. Have you ever thought how? Well, it is also a content play. Such sites used to update their contents very frequently and search engines love a content that is updated and well written. From user point it is important too.
These are some simple tips that you can follow while writing contents for your websites. These tips can lead you to the top results in search engines.