Content Strategy For Getting High Search Engine Rankings

Any SEO strategy is incomplete without content

. Apart from choosing keywords and posting links, SEO experts are required to develop a content strategy for every project as well. In the initial stage of a project, one might not feel the need of a full-fledged strategy for content. However, as the project proceeds, the requirement for content increases and a proper path should be followed to meet this requirement. The path any SEO India Company follows is a matter of choice but a possible strategy small enterprises can follow is mentioned below.

1.Update Website Content In every SEO project, optimization is the first step. SEO experts manually analyze every single webpage of the website to ensure it is search engine friendly. During this optimization phase, the content is also analyzed. If the client website does not have keyword rich content, the company offering SEO service in India has to modify and upload the content. At one place where the content should be useful to readers, on the other hand it should include correct percentage of keywords.

2.Start a Content Rich Blog Once the website content has been updated, the company should start considering other options where content can be added for the benefit of readers. These days, blog has become an integral part of a website and it should be integrated with the corporate website right from the beginning. An editorial calendar should be maintained so that regular posts can be updated on the blog section. Blogging reflects your experience and expertise in the industry and thus it has to be enriching in every sense.

3.Submissions on Article Directories The Penguin update might have a negative outlook towards backlinks but still it would be better to submit articles to some of the reputed article directories. While writing content for article submissions, one must ensure that the content is purposeful and has not been written just for the sake of writing. Google gives high priority to content and SEO India companies also need to handle it properly.

4.Content for Social Media Platforms For quite some time, social media and search engine optimization have been integrated to achieve desired results. To establish an identity in the world of social media, you again need engaging content. A separate content strategy should be designed for social media networks like Facebook, Twitter, and Pinterest.

If all the activities mentioned above are done properly, achieving high ranks on search engines would not remain a Herculean task.

by: Matt Simons

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