Content is King

Strategic Content Planning

Strategic Content Planning

So we've all heard the saying "Content is King". Well, I took the step to perform a Google Search on the term. Sure enough, the first result was a Wikipedia definition that I will share with you. Per Wikipedia "Content is King is a current meme when organizing or building a website. Text content is particularly important for search engine placement. Without original content, most search engines will be unable to match search terms to the content of a site." There you have it SEO 101. Thank you for your time.

You might say, "ok I get it. Now what?" Or rather ask, "What content? How much content? And when exactly do you need content?" I'll answer in this order. What content? An answer your Bayshore Solutions' marketing strategist will deliver and manage upon confirmation of your online objectives, timeline, and commitment. How much content? Similar response as the first question, with content ready to be delivered to market quickly (time to market), efficiently (cost to market) and effectively (through SEO best practices) by way of technology through the use of a Content Management System, such as Bayshore Solutions' WebModules. And finally, When do you need it? Begin collecting and organizing your current content assets today.

Bayshore Solutions' answer to content includes a step by step process as outlined: Plan, Create, Optimize, Distribute, Measure, Plan Devising content plans that outlines deliverables and associated ownership. These include customer, keyword, and competitive research as well an overall website sitemap development. Create Creating content that is not only website copy but also content within press releases, articles, blogs,podcast, and video. Optimize Optimizing content for search engines including keyword, link building, readability, and paid advertisement context. Distribute Distributing content through PR Web, Social Marketing, Syndications, and other Digital Outlets. Measure Evaluating the performance including impressions, traffic, and leads that convert to sales at the lowest possible cost per acquisition.

Fresh, directed, action-driven content provides answers to website visitors. The process outlined above and a commitment to the principle that "Content is (in FACT) King" is the catalyst for your next online marketing campaign and long-term business growth.

Content is King

By: Bayshore Solutions

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