Convert Site Traffic Into Customers Through Custom Web Design

A company that is looking forward to double up its revenue and widen its customer base

, it should consider building a strong web presence. When working on a web design, the designer and the client should ensure that the site doesnt just attract visitors who merely browse through the site. Top search engine ranking, informative content and all the web design elements are there for the primary reason of driving users towards the purchase section on the ecommerce site or compel them to visit your retail outlet.

So, what are the elements that actually convert your site visitors into customers, significantly improving the conversion rate? Mentioned below are some of the many factors in web design that determine whether your site visitor would get in touch with you or not-

1)Easy Navigation- Until and unless your site visitors are able to know where they are and where they can go from there, they will hit the back button without taking a positive action on the site. Easy navigation guides the visitor to the desired information, giving them every reason to pick up their phones and give you a call or, even better, drive to your office/shop to purchase the products. If you have an ecommerce website, you should ensure that the shopping cart and the product catalogue section have to be positioned at a prominent place on the navigation bar.

2)Call to Action- When you are working on the website design to ensure superior user experience, giving attention to details is necessary. A noticeable call to action on each web page can lead the visitors to the product section, contact page or the sign up page- which ever you are targeting. While a call to action should be prominent and distinguishable from the rest of the content, it should also be in harmony with the information on that particular page.

3)Site Content- Again no matter how many superfluous elements you add to your website design, the content and its placement is what determines the conversion rate on the site. The content shouldnt merely be there to fill the blank spaces. Instead, it should offer something of value- something that can instigate the users to head to the shopping online section and purchase the selected products.

4)Easy contact forms- One thing that can immediately bridge the gap between you and your prospects is various types of forms (such as Request a Quote form, Newsletter subscription form, special offer forms etc.). You must perform testing to ensure that the forms work effectively and are easy to be filled by the users.

5)Simple buying process- A web designer should focus on integrating a sound shopping cart solution that ensures a convenient online shopping experience for the site visitors.

Implementing all these factors in your website design can get you positive results takes you one step closer to a higher conversion rate and market share.

by: Grace

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