Converting More Impressions With Real Time Bidding Videos

What's the big deal with real time bidding videos

? First, let's get a couple facts in line. 77% of all American buyers will watch an online video this month. That's a huge percentage and definitely indicates a massive consumer shift to watching videos online. Furthermore, the online video market will exceed $2.5 billion by the end of the year (2012). This shows that there is a lot of potential to make money with the video advertising market. Now for the kicker question: how do you gain conversions?

This is where real-time bidding enters the picture. Real-time bidding (RTB) on online videos is one of the best ways to convert more customers. Here are some of the reasons why RTB is quickly becoming the new Internet advertising gold field.

You get to bid in real-time.

You get full transparency on every media placement before bidding.

You gain knowledge of the ad placement, whether user-initiated or auto-initiated, before you bid.

You'll be able to optimize ad placement for your audience by micro-targeting.

You gain complete data analytics on each campaign for better ROI.

Automatic optimization is available so you can maximize your campaign conversions.

RTB is not too much different from conventional advertising, except that it's better and appears in videos as opposed to dedicated ad spaces. Many of the advertising tools and advantages that you would expect are still present or enhanced in RTB. Here are some of the standout features of a solid RTB provider.

Full control over spending in real time. Rather than squander your advertising dollars on poorly placed ads, you can make adjustments as you go. RTB allows you to set spend ceilings for each ad in order to better calibrate cost vs. performance.

Powerful targeting. Since converting customers is the main goal of RTB, you can use user-synching, bidding and retargeting all in real time which gives you the best leverage so you can get the maximum conversion rate.

Insightful analytics. Gathering the knowledge you need to build great advertising campaigns means knowing the trends, the customers, the placements and the marketplace. By constantly monitoring your ad campaigns and performance, you can develop a winning solution to the need of the hour.

Instead of being merely another fad, real time bidding videos is here to stay. Experts are expecting that real-time bidding will continue to grow meaning if you get in now, you should expect to see a lot of growth in your conversions as well.

by: Ross Machuka

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