Cool Grey Jordan's Flying off the Shelves

Cool Grey Jordan's Flying off the Shelves

For the uninitiated, Cool Grey Jordan's are remodelled Air Jordan Sneakers that legendary NBA player Michael Jordan wore for the last game of the last season he played. The sneakers have been renamed Cool Grey's because of the pale grey color they sport. Coming back to the topic, fans and shoppers have been waiting with baited breaths for the stores to open on the 23rd of December since this is when the cool and highly coveted sneakers are made available for sale. It has been reported that avid festival shoppers and Michael Jordan fans had queued up in front of stores on the December 22nd night so that they are the first ones to buy these sneakers priced at $175. So much for a recession. It seems some people are doing pretty well or that their priorities are seriously misaligned.

Apple as the Backdrop

Buyers lining up in front of stores to buy much awaited products have not been unheard of. Apple's iPhone, iPad, and iPod have enjoyed similar success. Do you know why? Smart Internet marketing. In today's technologically driven world, Internet marketing plays a crucial role as far as product launches are concerned. Apple is a perfect example of this so this can be understood and clarified better.

Actually Two Reasons

Right from the design phase, Apple makes sure that their target customers receive regular updates on each phase of product development. The company extensively utilizes social media marketing and Internet marketing tools to achieve this. Thus, by the time the product is ready to be sold, so much anticipation has been created that the customers queue up to the stores right before the product is launched. A smart strategy indeed and another reason this is done is because if there is any serious flaws with the product, Apple will hear of it before it is launched so they can change gears before final implementations.

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