Joi Ito of CreativeCommons.org seeks to reinvent the cumbersome copyright system by building a framework for sharing content on the web within HTML5
. They seek to wrap copyright within the markup language through RDFa (Resource Description Framework in attributes), making it easier to copy and paste content. Adopters of the Creative Commons Rights Expression Language (ccREL) include Flickr, Google, Facebook and Drupal. Technology and the internet are now causing us to rethink the role Copyright serves on the world wide web and in a modern open society.