Corporate Identity - Is It Right To Use A Free Logo Design?
The nature or professionalism of your business is represented by your logo design
. Do you think that a free logo can you help you create your corporate identity and depict your business profile in a stunning and captivating way?
You know, its your exceptional quality logo that can help you achieve your business goals. To understand the importance of this small piece of image, you can examine how much importance large corporations give to their designs. They have a separate budget just for this purpose. They dont even hesitate to spend thousands of dollars to ensure that their corporate identity remains flawless.
If a free design can prove to be valuable, then why in the world do giant corporations spend thousands of dollars to keep their corporate identity flawless? Well, certainly, a free logo design cant do the job that a customized design, created by a professional, can do.
When your target market sees your quality logo design, they value it. To win peoples respect and convert more unknown people into your paying customers, you must have a design that can represent you and your business as truly professional.
Now, what you can do is, you can hire a freelancer to do the job for you. Or, you may ask a professional design company to help you create your business identity in a unique way. Or, you may even get some software and design your own logo without spending any money.
Now, ask yourself this question: What would a large and successful organization do? The most logical answer to this question would be: They would hire the services of a professional design company and ask them to build their business image professionally and attractively.
If you dont have any design skills, or even if you know the basics of designing, you must still refrain from designing your own corporate logo. Remember, its not a small sketch that you are designing for a kid. Its your business image that will tell your market worldwide that you are an authentic and reliable business.
If you look at the logos of successful businesses, you will realize that they all were created by professional designers. Whether you pick up the logo of: Exxon, Shell, Coca Cola, Pepsi, etc. you will find one thing in common, i.e. they all were designed by professionals.
You need to pay special attention to this piece of design, because it also appears on your letterhead, business card, etc. You may even get it printed on mugs, pens, etc. It will extensively be used in your marketing campaigns.
For example, if you want to promote your business online via Social Media, your logo design will play a crucial role in representing your business online. Since it will appear everywhere, it will make people recognize your business.
You most certainly dont want people to remember you in a bad way, right? So, you must ensure that your logo is of high quality. Thus, make sure that you stay miles away from free logo designs.
by: Claudia Winifred
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