Corporate Identity Should Add Value Not Cost - Leave The Solo Mentality Behind

To direct and business growth in different parts of the world

, the expansion usually comes through a combination of organic growth and multiple acquisitions? While the expansion strategy can be very successful, and the lack of attention to the overall structure and the uncontrolled growth of isolationism and can cause mental solo at the regional level, with the operations of smaller, lower quality establishment is able to build on the success of their brothers established the biggest and best.

When organizations, including groups who have a national vision to become leaders and leaders of the European market and business leaders on the world market at the end of the day must be accompanied by the identity of the vision of business and strategy.

If society can not remain a regional basis, and if it can be successful in their traditional markets and emerging strategic importance of the success of the march in favor of their counterparts in force.

There may be a need for significant change in the industry is increasingly global, with increased competition and significant changes may be needed to keep the organization on track with the vision and strategy. It should have a look at the corporate identity of being the first phase in a program to consolidate and strengthen the world Organization.

Groups with no overall structure of the guidelines or the identity of the company's commitment to new acquisitions in the late than not - Mash individual identities and placed within the group - some contracts. You can also get a single mindset, and in some cases the power barons who sold their businesses to the group, calling the film is still, and to avoid any discussion on the topic of group identity.

He feels some of the business leaders on the implementation of the identity of the group company in mind if some of the barons of power! It was some of the organizations I know of between 50 to over 100 subsidiaries with another company while identities.They do not have a unifying theme - so now they can have many processes in many countries, customers, even in the same country, may have no idea of the expertise and global infrastructure to support local supplier (s).

There should be a global identity has led the way with the launch of the identity of the World Group will change all that. This is not just a foreign company can see the benefits. As part of the tendering process of the identity of companies and discussions with each company separately in the purchase of an overall concept. This opens the way for a new era of dialogue and cooperation that would eventually lead to the notion of a brand or a single comprehensive strategy for unifying the group's identity. This can be achieved through a combination of smart identity of the new group with those of local society, and preservation of local ties and company names within the overall image is much stronger. This can be easily adopted and supported by local staff in all regions of the world, and we welcome professional image and a sense of "family" of the world.

Can also help build a presence for the last operations in emerging markets, allowing them to maximize their advertising and promotional budgets through joint initiatives and the influence of force in other markets

And perhaps more importantly, may provide a new identity for businesses in key areas such as: automotive, stationery, uniforms and clothing, banners, websites, presentations, literature and packaging, and to allow products from different countries to sit comfortably next to each other on the shelves and the supplier, and providing more flexible supply chain and price stability.

At the end of the day, a new corporate identity is not just a whim, but should be part of the research strategy and implemented with care to add value, and helps to facilitate this step to reflect the vision, strategy and structure. Should allow the company to differentiate itself and maintain its leading position in the highly competitive environment.

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by: Ahmed Zain

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