Corporations Waiting PlayBook

Corporations Waiting PlayBook

Corporations Waiting PlayBook

The reputation of RIM's BlackBerry PlayBook is getting higher as the device becomes really popular and in-demand even months before its release date. Average users and corporate customers see the PlayBook as an advanced and reliable working tool as well as an amazing entertainment facility. The smart device has gained attention of quite a number of corporations and is going to be deployed as necessary means of business and financial operations. Research In Motion's opinion is that the key point that attracts loyal customers is the security features of BlackBerry, like e-mail encryption for example. Some part of RIM's business plan is already following the preorders of corporations and companies, which is certainly profitable and gives an optimistic note.

Sun Life Financial Inc, the third largest insurance company in Canada, is going to deploy up to 1,000 units of the PlayBook. The company says BlackBerry tablet PC will help to register their new pension plan members. Due to the enquired function the world's first application for the PlayBook was created by Blackberry developers.

ING banking unit of Canada is in a queue for new facility too, and intends to engage the PlayBook as soon as possible. ING has already had some positive experience of dealing with BlackBerry security system and this familiarity allows them to connect the devices to ING's BlackBerry server computer avoiding confuses that could be caused by unfamiliar security system. ING's management confirms that the company's infrastructure and security specifications are perfectly corresponded by the PlayBook's OS features. So far the banking unit aims at equipping their executives with an undisclosed number of gadgets.

Research In Motion confirmed that the launch of the PlayBook will start in the first quarter of 2011 in the US, and the UK will see the new tablet in April. Numerous potential customers are attracted by the combination of portability and functionality of the gadget. Featuring a 7-inch screen the tablet can be easily carried in a pocket and it has two high definition cameras built in for video conferencing and making photos and videos. BlackBerry OS, easy and convenient in use, makes the PlayBook independent from new Android versions release terms, a number of apps is also on the way.

Nevertheless the tablet market analytics say it's too early to predict the PlayBook's position on the market, dominated by the iPad. In the first 80 days 3 millions of iPads were sold by Apple, if RIM manages to show the same result it will be definitely a hit.

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