Correct Marketing Inserts For The Correct Materials
When people print inserts for marketing, they sometimes do not pay attention to the
correct way in designing them with regards to the materials they will be inserted on. Inserts printing is not like flyer printing where you can just print any size and any configuration to make the marketing process work. In order to succeed in inserts printing, you will need to design the correct marketing inserts for the correct materials.
Let me explain to you how to create the correct kind of marketing inserts that correspond to certain other marketing materials. Hopefully with these tips, you should be able to match the right design that goes effectively with the correct insert medium.
Inserts for newspapers Inserts can commonly be seen in newspapers. The key to advertising correctly with inserts in this medium is improved inserts quality. If you look at most newspapers today, they will usually be printed in rough paper that usually uses plain black ink. To make your inserts effective at marketing here, you will need to improve the quality of your color inserts to make them stand out.
So instead of just matching the paper materials in the newspaper, you should go for better ones, such as glossy paper with full color inks. With inserts that are glossy and gleaming plus added with color, you can be sure that people will definitely look at your inserts because it looks different from the other newspaper content. This should help you be effective at newspaper marketing.
Inserts for magazines When you place advertising inserts on magazines, the rules slightly change. Unlike newspapers where the insert quality can be adjusted to make them stand out, in magazines, the material quality of the magazine itself is already impressive. So your inserts cant just have great materials, they should also stand out in terms of color.
To do this, you will need to analyze the whole color theme of the magazines you will be working with. Then you will need to develop a full color insert that compliments those colors but is distinct and noticeable. I would recommend using an online color picker or schemer that helps you match different colors that complement each other but are distinct. Use a very distinct color for the inserts from the suggested color themes and your inserts should work well and market what you need inside those magazines.
Inserts for catalogs When it comes to catalogs, the same rule applies from magazine inserts. You will need to use a very distinct color scheme in your custom inserts, that pops out from the catalog color scheme. Beyond this however, you will want to actually dial down any images within your inserts and concentrate on text. Catalogs are typically image heavy and you will want to use more text heavy inserts to make your color inserts more noticeable.
Of course, you should not eliminate any images in your color inserts. Just make sure you have lots of interesting text elements so that you can contrast your inserts and make them noticeable within the catalog.
Inserts for booklets When dealing with booklets, the policy is a reversed version of the rule in inserts for catalogs. Booklets are more of a text heavy medium, and using inserts with heavy text will not work as good. So you will want to use color inserts that have large vibrant images to make them more noticeable.
Inserts for direct mail marketing Finally, for direct mail marketing, the general rule for inserts printing is to just use the best color materials that you can. The typical marketing letter would of course be using white paper materials. You will want a full color insert that has colors both on the front and back so that people will look at it the first time they see it. Youll not want it to look like a boring newsletter, so you better go at it in full color.
Great! Now you know what kinds of color inserts are needed for specific materials Now you can use your inserts to market your business effectively. Good luck!
by: Kaitlyn Miller
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