Correlation Between Backlinks and SERP

Correlation Between Backlinks and SERP

Correlation Between Backlinks and SERP

There are many Search Engine Optimization service providers and professionals that have come up with theories explaining the link. However, there has been no proof or concrete data that confirms the dependency or relation of backlinks and SERP. Following theories that are based plainly on personal opinions may prove to be fatal for any SEO company. However, some factors can be used optimally to improve SEO results. Among these SEO campaigns include link building.

The well known and most accepted definition of a Page Rank has something to do with the inbound links pointing to a specific web site. These inbound links can either come from outside or inside the domain. Each back link play a role in a web site's Page Rank. The results can fluctuate depending on the frequency, quantity, and the rest of the similar Page Ranks of the back links. This is why in Search Engine Optimization back links are used expansively to generate better Page Rank results. The downside to this theory is that nobody can tell how many back links are needed to increase a Page Rank since there are other factors to consider as well.

One thing for sure is that Page Rank plays a vital role on how Google places a website when a specific keyword is searched. The higher the rank, the better chances that the site will be found. There are other factors involved in this as well. There are instances wherein sites with lower ranks appear on the first page of a Google search. Experts argue that the reason behind the decrease of a site's rank indicates a decline in their Search Engine Results Pages or SERP. This is where the correlation between backlinks and SERP takes shape although the relation and interdependency between the two is not fully known.

What we know for sure is that this interdependency is an important factor in Search Engine Optimization strategy. SEO providers understand that Search Engine Results Pages ranking is dependent on the present status of a website. Page Rank, on the other hand, is dependent on the saved database.

Websites that use black hat methods or illegal methods to get higher rank will create a negative impression and impact to itself and to every site linked to it. If there's one thing we know for sure about the correlation between backlinks and SERP, it's the fact that associating your site to reputable and trusted back links will give you positive feedbacks. If you need to improve your website's ranking and drive more traffic to your site, you can always use reputable link building companies help to do all those tedious and time consuming link building campaign.

Andhika Krishananda work at LinksOutsource which is a link building company, LinksOutsource provides most affordable and high quality link building service.

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