Cost Effective Marketing Through Free Sms

Husain Ahmad was the owner of take away restaurant located in the business hub of Lahore

. His restaurant was the most famous restaurant of the area and his target market was the business centers around his restaurant, to which he would deliver food at lunch time. He had created a website for his restaurant also to get easy and brisk access to his tech savvy customers and gain the competitive edge. The maneuver of making a website to promote business indeed helped him establishing monopoly in the market. Everything was hunky dory with his business and he was wallowing in prosperity; until he faced a gradual and consistent decline in sales.

He instructed his technical staff to probe into the matter and find out the reason of declining sales. After few days, his technical team came up with the findings only to astound him with a new and revolutionary marketing tool called "SMS marketing".

When he was content over his efforts of making a website of his restaurants and relying on that; his competitors had adopted a newer and quicker way, SMS marketing. They were interacting with customers through mobile phone messages or were even using facility by various websites to send online free SMS.

What is SMS?

SMS stands for short message service also known as text messages and mobile messages. These are the short messages, mostly of 160 characters, to send via mobile to another mobile. SMS longer than 160 characters can also be sent by using the multiple messages option.

What is SMS marketing?

According to Wikipedia "mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network"

SMS marketing is conducting marketing activity through mobile phone messages. It is an extremely swift and precise way to get your point across. It is more relevant and beneficiary to the businesses which are prone to constant changes.

What are SMS websites?

SMS websites are indeed a new rage in the world of technology. People had not gotten over the swift evolution of mobile phones and cost effective communication; option of "send free SMS online" is indeed an icing on the cake.

Through an SMS website, free messages can be sent regardless of their quantity. Where mobile charges something for each text message, website does not charge single penny even for thousand text messages.

Advantages of SMS websites:

1)One big advantage of such websites is that when mobile network is down, SMS can be sent by using them. In third world countries, mobile technology is still evolving and has not reached to its par yet. This service is certainly blessing for the people dwell in developing countries.

2)Second prominent benefit is that multiple free text SMS can be sent through such websites. It is extremely beneficial for the small businesses that want to reach out to maximum audience.

To be precise, option of sending free text messages without paying a penny is a blessing for the smart people who know the art of exploiting the opportunities.

by: John Nisar

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