Cost Per Click Advertising Through Facebook

Facebook, the most popular social networking site has gained fame as one of the most coveted means of website advertisement

. Webmasters usually make use of this mode of advertisement to interact with visitors of their niche, by joining their niche community and then leaving their links on the wall of their visitors. This conventional method though popular, yields outcome slowly and if you do not have the patience or time to indulge in something of this order then there is another alternative too for gaining traffic through facebook like cost per click advertising.

What makes cost per click through facebook special?

Facebook with its too many widgets and features enables webmasters to advertise their cost per click advertisement to specific targets only. The best part about placing your PPC ad is by choosing your demography. With facebook the thing is that facebook allows you to place your advertisement through cost per click in form of CPM i.e. cost per impression where you pay for per thousand impressions and not clicks. So in this case, since you want to pay for impressions therefore, you will not like to lose on any impression not returning revenues for you. This is where facebook features come handy and enable targeted advertising.

Actually out here you can choose or filter your demography as per your requirement and display your advertisement to them only. Once your product specification is done and you know your targeted group, you can make use of demography filter to rule out people who are not suitable to your product category and create a list of only those visitors who fit into your bill. Once the group specification is done, the next step is to display your advertisement to them. If they like your ad and view it, then you need to pay facebook a specific amount.

You can also display your cost per click advertisement based on interest of people. Since every person has varied interest in things around him/her, therefore using demography filter to create a list of people who have genuine interest in your niche is also possible. The moment your cost per click advertisement is displayed to them, they are definitely going to view it and thus you have an assurance of clicks to your link.

Apart from the privilege of choosing your demography, facebook also enables placement of split advertisements on facebook for ease of gauging the best possible cost per click advertisement for your website. Once you get the results of performance of both, you can select the one with maximum impressions and make it your primary advertisement.

by: Jennifer Obodo

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