Cost-cutting Through Electronic Marketing

This is a way of sending electronic messages to different audiences

, clients or subscribers in a mailing list with the aim of increasing sales for a business or developing a loyal client or subscriber base. Contrary to what many think, email marketing is not entirely free. Although it is cheaper than conventional marketing, like placing ads in the media, the marketer would incur some costs like hiring of manpower to design, write the email messages, and to oversee the emailing of the marketing message.

Monitoring Responses

The marketer would have to monitor the responses, feedback or the status of the electronic marketing messages to ascertain whether or not they were effective. This would be an expense to the marketer in expediting the entire process in case they want to see the results or the outcome of the marketing process.

Other Useful Software

This nature of marketing can be complemented by other aspects like email software to ease the work load of the person responsible for ensuring there are sufficient emailing lists intended for the marketing strategy. For instance, the bulk mailing software have been efficient in marketing campaigns to many marketers and business people. No other way has been known to be more reliable, cost efficient and effective in the promotion of products and services through the email by use of the mailing software. This method, which is composed of mailing programs, makes the process of electronic marketing a lot easier compared to conventional marketing methods.

The Downside

Not all those marketers or businesses that adopt this mode of electronic marketing achieve the desired results. This is especially for those messages which are time bound for, say, a week or a fortnight. Not all the target audiences may receive the messages on time. Other messages may however, be spammed, hence unlikely to be received. The mailing lists might also contain incorrect email addresses, hence the messages would not be sent. But, those marketers who have adopted this form of marketing and know what it takes to run successful email campaign, have been able to realize results in increased customer or subscriber base, hence increased sales and profits for their businesses.

Precaution

The marketer could be on the safe side if they avoid adult content, unless their audience requires such kind of information. It could also be useful to the marketers to be conversant with anti-spam laws. This would alleviate the possibility of having their email account shut down.

Cost-cutting Through Electronic Marketing

By: Amber Thompsen

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