Could Flash Pens Work As Effective Business Products?

Could Flash Pens Work As Effective Business Products

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About a decade ago, a sleek futuristic gadget started appearing in places of work and colleges throughout the nation. Some people referred to them as flash drives, some called them memory sticks, but what ever their name, they were set to change the way data is transported and transferred forever, paving the way for MP3 players, IPods and electronic digital photo frames along the way.When they very first hit the scene, memory sticks were quite the lavish item, boasting large capacity sizes plus a technical advantage over their rival the floppy disc. In the executive arena they grew to be premium executive items that were uniquely posessed by people at the top of the business and as a result became very popular as executive products, especially at the height of the financial boom time.A whole lot can occur in ten years, particularly when technology is involved, and rapid evolutions in the size and quality of the inner flash memory in the devices soon led to costs tumbling, pushing memory sticks into the mainstream. The affordability of memory pens has progressively led to them starting to be extremely successful as promotional items, with companies choosing to get their brand seen by distributing memory pens adorned with their logo.With memory sticks now turning into a commodity, are they still useful and successful as premium business items, used to reward and motivate workers and thank clientele? Or will their relatively economical cost now make them redundant as corporate products?To resolve this, we can take a look at the flash drive's predecessor and all time leader in the promotional stakes, the humble pen.The promotional pen has grow to be integral in the marketing and advertising world, reaching the stage where just about every single home and office throughout the uk will have a minimum of one giveaway pen adorned with the logo of a building society or insurance company.Promotional pens have grown to be so common because of the ease by which they can printed together with their high range of uses, meaning that they are able to be routinely utilized and increase the visibility of the brand.Despite the fact that pens are extremely successful as promotional items, there is also a executive market in the pen industry, appealing to gift purchasers and executives who desire a top quality pen that displays their personality and standing. Despite the fact that the principle behind a pen is relatively straightforward, the message that it can send out can make a significant difference to the way a person is seen.Within a corporate environment, a person is rarely going to pitch to the directors or go into an important board meeting sporting a pair of scruffy trainers, just as they wouldn't enter a similar surroundings working with a chewed give away pen with the emblem of a regional charity on it. At certain situations, in particular in the corporate environment, the right pen is far more than only a writing implement, it is a part of a person's style.Precisely the same can also be said of memory sticks. As well as branded memory pens that are becoming progressively successful, premium usb drives exist that will be more appropriate for certain scenarios and will make outstanding business items. Memory sticks built from high demand material which includes silver and carbon fibre can add a certain degree of style and sophistication to a flash drive, putting them at a different standard to the more affordable, plastic promotional drives.Just as pens have a promotional grade and an executive grade, memory pens can also appeal to the mass promotional marketplace and the exclusive grade market. There are now flash drives for every occasion, making them excellent for both promotional and executive purposes.Alan writes articles on issues surrounding the promotional flash drives industry.For more information you can read more of his articles.

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