Cpa Marketing | The Mistake Of Dismissing Creativity In Accounting
"Creative accounting" brings to mind the various huge scandals of yesteryear that took down mighty firms.
In accounting, we want to CONFORM to the regulations and adhere to generally accepted accounting procedures.
And although a great accounting professional IS quite creative WITHIN the legal and ethical boundaries of his profession - for like it or not, tax planning and financial acumen alike IS creativity - we refrain from using the concept of "creativity" in our speech.
This is all very well, of course. The foundation of the profession lies in those legal rudiments and ethical principles, no doubt about that.
But perhaps we've taken this abhorrence of creativity a touch too far in our business planning...
Those CPA firms that do and those who don't
There are two types of CPA firms and/or accounting practitioners when it comes to marketing, client-acquisition, and expansion.
There are those that DO marketing, work towards acquiring new clients start doing so. They do so because they're confident in their abilities, and want to help businesses to do better.
And there are those who don't because of reasons of their own.
Without self-confidence, without trusting their own services and that they can help people, they cannot face the idea of reaching out to the market with promotion, telemarketing or any form of communication apart from a listing in the local Yellow Pages.
The first group is what we are naturally when we start in public practice.
You simply cannot start in public practice without a good dollop of self-confidence and a definite intention of helping others.
The second group is what we become if we agree with the message of hopelessness.
We become it merely because, when we agree that it's not good to be creative in marketing and it's dangerous to do anything fresh and new in client-acquisition, we essentially agree to making ourselves smaller.
Nothing and nobody in this universe remains the same for any length of time. Your firm either expands or contracts. And so it is with your self-confidence, your sense of self-worth and your belief in the helpfulness of your own services.
It's really that elementary, your actions define what you are - or, to be accurate, what you feel you are.
And let's not kid ourselves about this:
There are quite a few accounting practices and CPA firms in YOUR LOCAL AREA who would like nothing better than for you to agree that there's no point for you to market your services...
So do NOT agree with that.
BE creative when it comes to marketing your CPA services.
Flow outward, promote your services, go out of your way to recommend business owners to use your knowhow... and you'll FEEL a lot better.
Do it with a precise, proven set of tools and offer a service that's wanted by 85% of businesses and you'll also DO a lot better in terms of obtaining RESULTS.
The good news is that no matter how much you've agreed with the message of hopelessness, you only have to DECIDE to go the other way and you'll feel a lot better immediately!
by: Michael Brier
New Clikbank Software Raids Google For Up To $960 Per Day Jumping on the Facebook Network Marketing Bandwagon Printing Photos On Canvas A Must Have For Photographers One-man Show How to Build a Profitable Property Portfolio in 2010 Whats The Best Way To Learn Internet Marketing ? Window Clings - Breakthrough Marketing For Photography Business Digital Print Posters - A Photographer's Best Friend How To Design Your Photo Galleries Using Wall Graphics Is HotRussianBrides.com a scam? Is Grow Taller 4 Idiots A Scam? - What is the Truth? Roth Ira; The Best Investing Scheme business home internet marketing online make money online business affiliate internet marketing