Crafting Your Own Email Marketing Plan
Most people trying to succeed with online business understand that an
email marketing plan can be one of the best tools to have by their
right plan, you can reach out to a large, captive and highly interested
audience, and you can create more sales, convert more prospects and
definitely produce some fantastic results when you know how to use it
concept, you'll just need to know a few basic tips for how to get
and take things to the next level.
Building and Growing a List
The first and perhaps most important part of the process for an email
act of adding people's names and addresses to your database to send out
emails. The first thing you have to do is never buy any list or
forums or other places on the Internet. All this does is fill your list
with worthless, untargeted names who want care at all about what you're
care what you're selling and will mark you as SPAM because they don't know you.
What you want to do is build a list one step at a time, with people who
really are interested in what you have to say. These people can be
industry, and so forth. You can collect email addresses from anywhere,
but one of the quickest and easiest ways is with a simple sign up
in all situations, and the foundation will be on your website.
Place the button in an easily visible spot and include it in every
page. Then, to encourage people to make the leap, give them some kind
it on each and every page of your site. You can increase the results
one-time coupon, to a free eBook, to access to a limited area ofy our
as a free eBook filled with useful tips.
Converting Prospects into Customers
Finding prospects is one thing, but an email marketing plan also has to
prospects on your list and turn them into real, paying customers.
be seeing any actual results. One of the best ways to do this is to
way to do this is to send out consistent messages filled with useful
and can put to use.
industry.
When you do this, what you're doing is building up your trust and
they remember you. You'll also be building your reputation with them
and increasing your trust, then when it's time that they are ready to
you're increasing the trust in that relationship with your prospects,
you will find that over time all of those prospects will turn
themselves into customers.
call to action. Never assume that people know what they are supposed to
any sales.
what to do, how to do it and why to do it.
Improving Results
Comparing and Tracking Results
Now it's time to improve the results you've seen with your email
To improve the performance of the messages within your email marketing
few different groups, and sending each one a slightly different version
of the same email. Look at click through rates, open rates and more,
like open rates, click throughs and conversions, and soon you'll get a
call to action or anything else. Then track the performance of each to
An email marketing plan can help you unlock the doors to success in the
world of online business. You can expand your reach, produce more sales
directly and in the long term, improve your reputation and more, and
business, and you can see them all for a very low, cost effective and
efficient price. So get started with your own plan today to begin
well.
by: Emily Bon
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