Create A Digital Signage Plan

For companies to stand out in their respective industries

, they need to amp up their game especially in this digital age. One surefire way to do this is by utilising the trend of digital signage in Australia. Digital signage is a form of digital marketing that uses LCD, LED, plasma displays, or projected images. Such displays can be found in public places like shopping malls, retail stores, restaurants, train stations, or office buildings.

Digital signage is seen as a more beneficial marketing strategy compared to the traditional static signage because its content can be digitally updated, which means less cost for printing. Digital retail signage can also be interactive with the use of touchscreen, movement detection, and image capture devices.

Before getting into the digital signage trend, your company must have a digital signage plan. Before you even begin installing your digital signage, you should first consider the location, your budget, purpose of the signage, timescale, and who will be designing your content. You will save time and expenses once you have these figured out:

Location

There are certain locations that will be better than others for installing digital signage screens. The most ideal places for digital signage are those that are of high visibility. It's important to know that choosing a location with a nearby electricity supply and networking cabling can reduce costs compared to having a digital signage installed farther. Consider the lighting as well when finding a location, if the screens will be under direct sunlight or under bright night lights. Knowing the lighting condition can help you determine which display device will be suitable. Indoor and outdoor location is also a determining factor for selecting the display.

Budget

The budget you will set will ultimately determine what kind of digital signage solution you can have.

Purpose

Identify your target market, your message, and if you are delivering information, advertising or both. Answering such questions can help you assess if digital signage can meet your needs.

Timescale

Expect that a more complex job will require a longer time. Large-scale digital marketing needs complex solutions and will take more time in installing and testing.

Content

Content is highly-important in digital signage. An appealing content that maximises the capability of digital marketing to display multimedia content will be more effective. You can hire an external agency to do the creative work and produce the content for you.

If you are looking into digital design services in Melbourne, your first pick should be Square Circle Triangle (SCT), a professional digital signage company in Australia.

To know more about SCT's services or if you would like to see the company's digital signage portfolio, visit www.sct.com.au.

by: Jenevive

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