Create Your Seo Strategy
A well planned and well thought out search engine optimization strategy is key to running a successful search engine optimization campaign
. When you are deciding what methods you want to use, you need to be sure the methods you use are tried, true, and tested.
Search engine optimization strategy changes often. The biggest key to this change is based on the new rules search engines such as Google decide to change their search parameters and algorithms to.
Many internet marketers often speculate about what things search engines are doing to change their policies, but in truth no one except for the search engines themselves actually know this information. This information is a trade secret and the secret is kept very tightly sealed.
There's one thing that has stayed consistently consistent (if that even makes sense). It is article marketing. Article marketing is the process of writing and submitting articles to article directories.
The benefit for you and your website is high quality anchor texted backlinks. The benefit for the article directories is content.
Article directories want good high quality content to fill their directories with. The more content they have, the more ad space they can sell.
The benefit for search engines is also content. Search engines love textual content and therefore there's no better textual content like articles.
The purpose of a search engine is to deliver the highest quality and most relevant content to the end user. If you are creating good high quality and relevant content in the form of articles, the search engines will index your content, rank it high in the search engines and give you backlink credit for it.
If you are not familiar with backlinks, here's a brief lesson. There are two types of backlinks.
You can have reciprocal links which are two-way links that link two websites together. For example, if you and another website both link back to each other, this is a reciprocal link.
Search engines will give you credit for this as a backlink, but they don't particularly care for reciprocal links. Search engines much prefer one-way backlinks.
The additional benefit of article marketing is that when submitting your article to directories, the article directories allow you to place up to 3 anchor texted backlinks. If you are a smart marketer or at least have a semi-functioning brain stem, you would link back to your website with anchor texted keyword phrases for keywords you'd like to get ranked for in search engines.
The rest of the article is devoted to helping you get more traffic to your website.
Have unique content on your website. Search engine robots look at all websites on a regular basis looking for sites with fresh and new content. It is therefore important for you to have fresh and high quality content which will get your website quickly indexed by search engines.
Have all your keywords on your website. It is important that you have all the relevant keywords and phrases that relate to your topic on your web pages and any articles you post on your website.
This will increase your website ranking on search engines which means that your website will rank high when people type keywords relating to your topic on search engines. You will therefore get many visitors coming to your site via the search engines.
When people visit your website, the high quality content you have will make people spend more time on your site and ultimately buy some of the products or services you offer on your site.
Exchange some website links with websites that have a high popularity rank (PR). Exchanging links with popular and related websites is an effective way to drive traffic to your website, and improve the raking of your site. You will get some traffic coming to your website through other websites that you have linked to.
By following the tips outlined in this article, you will realize that increasing your website traffic and getting more people to visit your new website is very easy to do. All you need to do is to follow these steps and you will soon see an increase in traffic to your website which will mean a lot of sales and online profits for your internet business!
by: Jack Landry
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