YouTube is the second biggest search engine in the world. With twenty-four hours of video are uploaded to YouTube every 60 seconds, shouldn't you have your videos on YouTube?So how do you create a video or set up a successful video campaign? Most new web owners don't know how to use YouTube for videos or even use YouTube videos for promoting their website.Read on to find out how you can use video to market your products or services. The best ideas even cause a stir when the video goes viral!
Creating a YouTube account and uploading a video is simple. If you have a Google Account, you can link it your YouTube account for easy access. YouTube will then automatically create a channel which presents all the videos you've upload.Benefits
Market Leading video site
Loads of tools
Great videos go viral
Videos will drive traffic
Gets your message across in a fun, friendly wayThe down-side
Fight it out with the many millions of competitor videos
Could be costly
Not using YouTube will leave you at risk of being less shareable (on sites like Facebook) and less viewable (even ipads can watch YouTube videos)Top YouTube Tips
Keep them short
* Don't use pre-roll credits, go straight to the content
* Captivate your audience with a catchy first 10 seconds
Ask a question to entice the viewer
* Try a visual appeal where viewers wait to see what happens
Use punch lines
Ensure qood quality
Optimise the video
* Make bold and challenging statements
Drive traffic to your site with video optimisation
Set up a video seriesHow To Get Viewers
Headlines to capture attention
2. Tag your video with keywords to ensure your video is found
3. Piggyback popular events - you can guarantee there will be plenty of searches with the word Christmas in December.Remember that YouTube automatically takes a thumbnail from the image at the middle point or half way through your video. So, for a two minute video make sure something interesting is happening at 1:00.Promote Your Video
1. Embed the video in a blog post.
2. Tweet a link to that blog post on Twitter.
3. Embed a YouTube video to your Facebook Page, as well as your website.
More content drives more viewers
Add more videos to grow your subscriber base
6. Use buttons to promote your video across all your sites and social platforms.