It is a fact that search engines very much enjoy crawling blogs and sites which are rich in content. If you are therefore trying to get a high ranking in major search engines, you need to start a content-rich blog of your own.
Certain marketers do feel that selling from a blog site is a bit difficult. There are those who think that blogs are easily dated and so have the tendency to quickly disappear overnight compared to a website.
But once you know how to run a website, you can easily avail the service of a template designer to make a blog design that is specially customized for you. You can then shift your blog to a static page.
But if you are unable to host your very own website, you can easily use a hosted blog service to create your internet presence. Feel free to use Wordpress or Blogger. Take note that there is no stark difference when using Wordpress or Blogger to get to the top of search engine rankings.
Also, the blog site you need to create must be easy to navigate. Never underestimate the power of easy navigation. There are numerous times where a customer found a site interesting and had affordable prices but the prospective customer left because of the page's un-friendly navigation. Also, your site's layout must be the same throughout the other pages.
Do not forget to keep your blog updated. As much as possible, update your blog at least once every month or weekly.
Remember that if you opt for the services of a free blog hosting resource, your site is essentially under the control of the hosting company. You may also be unable to to utilze third party scripts or plugins features which could help you manage and make your blog a lot more interactive. Also, this option is good for those who are unable to pay $10 per month for web hosting.
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